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Check out our previous Game Changers sessions, now available on-demand.
Building Scalable, Data-Driven Marketing Engines for Hypergrowth
December 3, 2024
Featuring
Allyson Havener
CMO
@ TrustRadius
Achieving Content Market Fit: Driving Pipeline Through Strategic Content Alignment
November 21, 2024
Featuring
Puneeth Ghodgeri
VP of Marketing
@ Encamp
The key to 20X ARR in 4 years: Focus & fast experimentation
November 19, 2024
Featuring
Tyler Calder
CMO + VP, Sales
@ PartnerStack
How Integrated Campaigns Helped Openprise Secure a $25 Million Series B
November 12, 2024
Featuring
Jasmine Chung
Director of Demand Generation & RevOps
@ Openprise
Building Predictable Marketing Funnels: A Revenue-Driven Approach to Agile Experimentation
November 7, 2024
Featuring
Rishi Mallik
Chief Growth Officer
@ Workato
Differentiation Through Data: Crafting Compelling Stories & Strategic Positioning in Established Markets
November 5, 2024
Featuring
Rachel Whitehead
VP Marketing
@ ChartMogul
The Influence of B2C on B2B: Humanizing the B2B Buying Experience
October 31, 2024
Featuring
Jessica Deckinger
Operating Partner
@ Clearhaven Partners
First Marketing Hire to VP: Building an impactful brand and enterprise marketing organization
October 29, 2024
Featuring
Jennifer Hankin
VP of Marketing
@ RecordPoint
Building an owned media flywheel that drives revenue & community growth
October 24, 2024
Featuring
Kathleen Booth
SVP of Marketing & Growth
@ Pavilion
Uniting Revenue & Marketing Operations: Operational Excellence for GTM Efficiency
October 8, 2024
Featuring
Shreha Jain
Director of Marketing Operations
@ Snaplogic
The Shift to Signal-Based Selling: How Top Marketers Are Arming Sales Teams for Success
October 3, 2024
Featuring
Jen Igartua
CEO
@ Go Nimbly
Fueling Innovation with 1st Party and Collaborative Data Strategies
September 26, 2024
Featuring
Jessica Shapiro
CMO
@ LiveRamp
Nailing your ICP to drive efficiency across global markets
September 5, 2024
Featuring
Liam Bartholomew
VP of Marketing
@ Cognism
Achieving brand differentiation through the power of value-driven content
August 29, 2024
Featuring
Jim Sinai
CMO
@ Vanilla
Clari’s Category Scorecard: The messaging, positioning, and content behind category creation
July 25, 2024
Featuring
Julien Sauvage
GVP, Marketing
@ Clari
Beyond Inbound & Outbound: Embracing Allbound for Maximum Growth
July 11, 2024
Featuring
Ben Smith
Marketing Director
@ Reachdesk
The Truth Behind Intent Data: Breaking Myths and Exploring Unlikely Acquisition Channels
July 9, 2024
Featuring
Michael McGoldrick
Global VP of Corporate Marketing
@ PharosIQ
The Roadmap to Revenue: Building a World-Class Enterprise Revenue Organization
June 27, 2024
Featuring
Jennifer McAdams
CMO
@ Xactly Corp.
The top 6 strategies & tactics I leveraged to generate 10x more revenue at CoLab
June 20, 2024
Featuring
MJ Smith
CMO
@ CoLab Software
The ABM evolution: Being intentional about intent & breaking free from overused ABM plays
May 30, 2024
Featuring
Kacie Jenkins
SVP of Marketing
@ Sendoso
Eliminating GTM Bloat: Harnessing AI to drive GTM velocity
May 9, 2024
Featuring
Kyle Coleman
CMO
@ Copy.ai
The proven playbook for leveraging 1st party data to generate pipeline
May 2, 2024
Featuring
Sam Levan
CEO
@ Madkudu
Orchestrating growth: Nailing your GTM motion after an acquisition
April 30, 2024
Featuring
Paige Lapen
Sr. Director of Marketing
@ Personify Health
Building a powerful brand that keeps you one step ahead of intent
April 18, 2024
Featuring
Bryan Law
CMO
@ Zoominfo
Using account-focused GTM to increase funnel conversion by 2X
April 16, 2024
Featuring
Anne Murlowski
VP Marketing
@ Terminus
The Product-Led Sales strategy that turned Apollo.io into a $1.6 Billion company
April 9, 2024
Featuring
Leandra Fishman
CRO
@ Apollo
How to create data-driven content that drives pipeline
April 2, 2024
Featuring
Nivas Ravichandran
Head of Marketing
@ Spendflo
The puffer fish technique: How to make your brand look bigger
March 21, 2024
Featuring
Maura Rivera
CMO
@ Qualified
The #1 mistake that every content marketer makes – and how to avoid it
March 12, 2024
Featuring
Ross Simmonds
CEO & Founder
@ Foundation
The state of gated vs. ungated content with Jonathan, from the Juice
February 20, 2024
Featuring
Jonathan Gandolf
Founder & CEO
@ The Juice
The Genesis of Surv-AI-vor: The playbook for hosting the ultimate B2B game show
January 25, 2024
Featuring
Molly Bruckman
Head of CX
@ Mutiny
AI & GTM strategies that will accelerate your impact in 2024
January 18, 2024
Featuring
Lara Shackelford
Head of Global Product Marketing, Industry Marketing, Segment Marketing & Sales Enablement
@ Intel
Winning the market: Mural’s Enterprise GTM Strategy
January 16, 2024
Featuring
Samantha Goldman
CMO
@ Mural
CMO influence: How to get a seat at the table
January 11, 2024
Featuring
Kyle Lacy
CMO
@ Jellyfish
PLG + Sales Motions: Can they coexist & how to build a marketing strategy for it?
December 12, 2023
Featuring
Jeff Hardison
Head of Product Marketing
@ Calendly
How I leverage corporate gifting to elevate event and webinar engagement
December 7, 2023
Featuring
Kris Rudeegraap
CEO
@ Sendoso
Mastering marketing across different company stages: from early growth to scale ups
December 5, 2023
Featuring
Axel Sukianto
Marketing Director, Demand Generation
@ Up Guard
How I achieved a consistent 30% growth through content marketing and intent data.
November 30, 2023
Featuring
Abdallah Al-Hakim
Head of Growth and Revenue Operations
@ Metadata.io
How to market to a technical audience
November 28, 2023
Featuring
Iryna Zhuravel
VP of Marketing
@ Altium 365
Building powerful experiences to drive brand loyalty and revenue
November 16, 2023
Featuring
EJ Oelling
VP, ABX
@ 6sense
Building an Experimentation Culture from PLG to Enterprise Motions
November 14, 2023
Featuring
Carly Brantz
CMO
@ LaunchDarkly
Mastering B2B Messaging: My Four-Step Framework to Convert Prospects
November 9, 2023
Featuring
Peep Laja
CEO
@ Wynter
Does your Go-to-market strategy need a numbers detox?
November 7, 2023
Featuring
Theresa Anderson
Head of Marketing
@ Agorapulse
Brand lifts all boats: Building a brand through trust
October 24, 2023
Featuring
Sekou White
VP, Global Brand Marketing
@ Turing
How to supercharge your website and build a personalized customer journey at scale
October 17, 2023
Featuring
Sachin Puri
CMO
@ WP Engine
GTM with indirect channels: how I drive growth through strategic partnerships while maintaining brand integrity
October 12, 2023
Featuring
Dave Taylor
CMO
@ Impartner
The shift from paid to organic: How to achieve impressive growth organically
October 10, 2023
Featuring
Giuseppe Caltabiano
VP of Marketing
@ Rock Content
Content and nearbound – efficient marketing strategy that drives results in 2023
September 28, 2023
Featuring
Isaac Morehouse
CMO
@ Partnerhacker & Reveal
How an Apple-like experience built a $5 billion B2B SaaS business
September 26, 2023
Featuring
Mike Hulme
VP of Marketing
@ DataStax
Low-cost, agile, and AI-powered – growth strategy for the new era of marketing
September 21, 2023
Featuring
Wendy White
CMO
@ Daxko
Product-led marketing: strategies for driving growth in B2B SaaS
September 14, 2023
Featuring
Natalie Marcotullio
Head of Growth and Operations
@ Navattic
Marketing + Finance collaboration: how I built a stable foundation for profitable growth
August 31, 2023
Featuring
Rowan Tonkin
CMO
@ Planful
AI, content, and evangelism – my resilient marketing strategy for all economic conditions
August 3, 2023
Featuring
Nina Butler
Head of Marketing
@ Regie.ai
Small Teams, Big Leaps: A Playbook to Drive Growth Through Agility
July 13, 2023
Featuring
Drew Brucker
VP, Growth
@ LASSO
Anyone can build a brand – here’s how to turn it into a revenue driver
July 6, 2023
Featuring
Shuchi Sarkar
Global Head of Marketing-Segments
@ AWS
Using owned content and AI to optimize conversions
July 5, 2023
Featuring
Oana Manolache
CEO & Founder
@ Sequel.io
How I grew Refine Labs from 0 to 20MM through content strategy
June 29, 2023
Featuring
Chris Walker
CEO
@ Refine Labs
From follower to influencer – harnessing the power of personal brands to drive business growth
June 22, 2023
Featuring
Morgan J Ingram
Founder & CEO
@ Ascension Media Productions
Uncovering performance insights: my methodology for tracking performance across marketing channels
June 15, 2023
Featuring
Mada Seghete
Co-Founder & VP of Marketing
@ Branch
How I leverage marketing automation to qualify leads and drive sales efficiency
May 25, 2023
Featuring
Maddy Martin
SVP of Growth
@ Smith.ai
Create and capture demand: a playbook for B2B SaaS growth
May 18, 2023
Featuring
Jason Finkelstein
CMO
@ Gladly
Mastering ABM: How to successfully incorporate it into your marketing strategy
May 4, 2023
Featuring
Matt Hummel
Head of Digital Marketing
@ Demandbase
My winning strategy for engaging the modern buyer
April 27, 2023
Featuring
Godard Abel
Co-Founder & CEO
@ G2
Recession fuels innovation: how marketing can harness the power of economic downturns
April 20, 2023
Featuring
Lauren Vaccarello
CMO
@ Salesloft
Ecosystem-led growth: how I leverage partnerships to drive demand
April 13, 2023
Featuring
Bob Moore
Co-Founder & CEO
@ Crossbeam
How I leverage sales enablement to drive marketing efficiencies
March 23, 2023
Featuring
Winnie Palmer
EMEA Head Of Marketing
@ Seismic
How Everflow doubled their quality leads from Google Ads on the same budget
March 2, 2023
Featuring
Michael Cole
SVP of Marketing
@ Everflow
How to drive growth in a B2B2C company through personalized messaging unique UI
February 23, 2023
Featuring
Scott Robinson
VP of Marketing
@ Prizeout
How to use your website to find untapped revenue opportunities
February 16, 2023
Featuring
Ryan Narod
Head of Marketing
@ Mutiny
How to leverage sustainability as a USP
February 9, 2023
Featuring
MK Getler
CMO
@ Loop & Tie
Walking a mile in customers’ shoes: how I built a customer-centric marketing engine
February 2, 2023
Featuring
Ajay Manglani
VP of Marketing
@ Chargebee
How dynamic channel marketing is replacing omni-channel
January 26, 2023
Featuring
Kate McQuade
Director of Marketing
@ P360
How to leverage creative marketing throughout the funnel
January 19, 2023
Featuring
Nolan McCoy
Head of Video and Creative Content
@ Chili Piper
Advertising is dead – how to reach today’s consumer
January 12, 2023
Featuring
Cristy Garcia
CMO
@ Impact.com
How we created a winning positioning that stands out in a crowded space
December 8, 2022
Featuring
Andrew Davies
CMO
@ Paddle
Lifecycle marketing: How UserPilot prevents customer churn
December 1, 2022
Featuring
Emilia Korczyńska
Head of Marketing
@ Userpilot
From manual to automated: how marketing can lead digital transformation
November 17, 2022
Featuring
Delicia Shyu
Marketing and Communications Director
How we got crazy creative with our B2B Marketing
November 10, 2022
Featuring
Tyler Lessard
VP of Marketing
@ Vidyard
Tactics for scaling event marketing on a budget
November 3, 2022
Featuring
Will Curran
Founder
@ Endless Events
How I built a community to foster brand perception and enter new markets
October 20, 2022
Featuring
Stephanie Ricks
Community Engagement and Strategic Partnership Development Leader
@ Wayfair
How to disrupt an industry and build a global community
October 13, 2022
Featuring
Dragos Harapu
Dragos Harapu
@ Legal Accelerators
Event ROI – measuring beyond the cash flow
October 6, 2022
Featuring
Aleksandra Panyukhina
Experience Marketing Lead
@ Pixelz
On stage and behind the scenes – how virtual events with thousands of attendees come to life
September 29, 2022
Featuring
Bryanna MacKay
Technical Fundraising Specialist
@ RallyUp
How I Built a Thriving Online Community from Scratch
September 22, 2022
Featuring
John Wayne Zimmerman
Head of Global Community + Customer Marketing
@ Splash