AI vs. Humans Is the Wrong Debate: How Smart Marketing Teams Are Combining Both

AI isn't replacing marketers; it's changing where human expertise matters most.

As AI agents become increasingly capable of answering questions, qualifying buyers, and accelerating research, marketing leaders face a new challenge: deciding where automation creates better experiences and where human conversations still make the biggest impact.

In this session, Lauren McHugh, Head of Marketing at Docket, shares how her team is rethinking the buyer journey, using AI to eliminate friction while creating more meaningful human interactions at the moments that matter most. Expect practical examples, surprising customer data, and a candid discussion on how marketing and sales teams can build trust in an AI-first world.