Sequel Agents · Now generally available

Put your webinars and video to work across go-to-market

AI agents for webinar and video marketing, powered by your first-party audience context. Start with Build, Scale and Convert, or build the agent your team needs, inside Sequel or through our MCP server.

Get a demo
AgentsChatActivity4 running
Put your event program on autopilot
Set up once. Runs on a schedule. Asks before changing anything.
  • Event Checkbuild
    Next run: 72h before Part 2
  • Repurposescale
    9 drafts ready to review
  • Post-Event Follow-Upconvert
    486 drafts awaiting approval
    Review
  • Analyticsconvert
    Monthly report on the 1st
  • +
    New agent
    Describe the job the way you'd brief a new hire

Trusted by teams running events on their own websites

Carta
ZoomInfo
6sense
Apollo
Chargebee
Clay
Vercel
Cresta
Deepgram
ElevenLabs
Sendoso
Newsweek

Every webinar reveals what your audience cares about. Most of that insight stays inside the event.

Three ways to get started

Build, Scale and Convert

01 · Before the event

Build

Plan the program, set up every event on your site, and catch issues before go-live.

  • Launch Builder
  • Event Check
  • Rep Invite Shortlists
  • Registration Radar
72h + 24hEvery event checked twice before go-live
Explore Build
02 · After the event

Scale

Turn each session into clips and written drafts, and publish recaps to your event pages.

  • Content Engine
  • Event recap to landing page
  • AI Dubbing in 30+ languages
19assets from one Unit21 webinar, with about 3 hours of review
Explore Scale
03 · After the event and ongoing

Convert

Understand who engaged, draft personal follow-up, brief sellers, and get every lead into your CRM.

  • Attended and No-Show Follow-Up
  • Seller Intelligence Handoff
  • Missed-Opportunity Sweep
  • Lead Leak Guard
  • Program Analyst
$100K+pipeline in 24 hours from our own summit follow-up, built with Sequel's MCP and Claude
Explore Convert

Everyone is adding AI. The question is what their AI actually knows.

Because Sequel lives on your website, its agents connect video engagement with website behavior and act on that context right on your site.

On your website
DR
Dana R.
VP Demand Gen · target account
High intent
Context in use
Visited the pricing page
What an agent can do with it
Draft her follow-upBrief her account ownerAdd her to the right list
In your webinars
  1. 01
    One view of website and video engagement

    What people do on your site and how they engage in webinars, in a single audience profile.

  2. 02
    Content lives on your domain

    Recaps publish to your event pages as crawlable text, supporting SEO and AEO long after the webinar ends.

  3. 03
    Built for marketing, plugs into your stack

    Use agents in Sequel, or bring audience context and actions into your own AI tools through MCP.

Custom agents

Build the agent your team needs

Build, Scale and Convert are starting points, not the limit. Describe a job your team repeats every webinar, and Sequel builds an agent around it with the data and actions available in your account.

  1. 1Start with the task you dread every webinar.
  2. 2Write the goal the way you'd brief a new hire.
  3. 3Review what it produces before anything goes out.
  • Account briefing agent: Summarizes the topics an account engaged with and suggests a follow-up direction for Sales.
  • Program planning agent: Uses session performance and recurring audience questions to propose your next series.
  • Content development agent: Turns a transcript and your brand guidance into persona-specific articles, social copy and clip picks.
  • Customer education agent: Finds recurring knowledge gaps in customer sessions and suggests what to cover next.
Sequel MCP server

Bring Sequel into the AI tools your team already uses

Sequel's MCP server gives Claude, Cursor and other MCP-compatible tools access to your events, transcripts, clips and attendee engagement. Combine it with the other systems you connect, and Sequel runs as the headless platform behind your own workflows.

Claude · connected to Sequel MCP
Which accounts engaged most with last quarter's webinars, and what did they ask? Draft a note for each account owner.
  1. →list_events11 sessions
  2. →get_top_accountsok
  3. →get_event_questionsok
Top 10 accountsby engagement
Their questionsgrouped by topic
A note per ownerdrafted
Ready for review. Ten account notes, each with the questions that account asked.
  • Claude
  • Cursor
  • HubSpot
  • Salesforce
  • Slack
  • n8n
  • Asana
  • Airtable
  • Clay

Each connected system needs its own connection and permissions. Your tools and permissions decide what an agent can do.

Explore the MCP server
Unit21, using Sequel's MCP and Claude

How Unit21 automated 80% of post-webinar work with Sequel's MCP and Claude

Read the story
19
assets from one 60-minute webinar
  • 1 recap blog
  • 3 persona blogs
  • 9 nurture emails
  • 5 social clips
  • 1 BDR pack
29h3h

estimated manual work versus review time for the full set

4h30m

for the recap blog alone, by hand versus review

How we did it

Nearly 1,000 registrants. A follow-up written for each one.

At our Human Moments, Agentic Momentum summit.

Our BDRs used Sequel's MCP server and a Claude Skill to sort nearly 1,000 registrants and write follow-up for each one. They reviewed a sample of about 20 emails before launching through Apollo.

$100K+net new pipeline in 24 hours
~5x

reply rate, attendees vs. no-shows

6.5%

reply rate

Human approval

Agents draft. Your team decides.

Agents can read and draft on their own. Nothing goes live until a person approves it, and no one can approve beyond their own permissions.

How Sequel handles your data: Trust Center
  • 486 emails drafted

    No email sends until someone approves the batch

  • Invites and event edits

    No event changes or new invites without sign-off

  • Recap and 5 posts

    No publishing to your site or social before review

  • 142 leads matched

    No leads pushed to your CRM without approval

Everyone's drowning in a sea of data. Sequel's AI helps us analyze the data and Sequel Agents make it actionable. I would recommend Sequel to anyone - there's no other platform like it.
Michael King
Senior Marketing Leader

What it takes to get started

One setup session. Agents work best with:

  • Slack connected
  • Brand Kit set up
  • Company memory saved
  • Tracking pixel installed
Pricing

Sequel Agents are free today

Starting in March 2027, pricing will be based on the AI work Sequel completes, measured in actions. Only completed work counts.

Questions about Sequel Agents

Video earns the trust. Agents carry it forward.

See Sequel Agents work on a program like yours.
Get a demo