The Influence of B2C on B2B: Humanizing the B2B Buying Experience

The distinction between B2B and B2C buying experiences is fading. B2B buyers now expect the same personalized, seamless, and engaging experiences they encounter in B2C environments. Join Jessica Deckinger and Oana Manolache as they share how B2B companies can humanize the buying journey by adopting customer-centric approaches, the role of data in driving personalized experiences, and how companies can leverage technology to meet evolving customer expectations.