Tying AI to Impact: Turning AI Hype Into Real Marketing ROI

Every marketing team is talking about AI. But few can prove it’s actually driving business results. In this session, Christine Royston, CMO at Wrike, joins Sequel.io’s CEO, Oana Manolache, to unpack how Wrike transformed AI from a buzzword into a measurable growth driver. They’ll share how Christine’s team set ambitious efficiency OKRs, achieved a 68% lift in marketing output, and redefined how success is measured in an AI-powered org.

• Expect an honest look at what it really takes to:
• Translate AI adoption into tangible ROI
• Balance automation with human creativity
• Build data structures that make AI work for you—not the other way around
• Redefine skill sets and roles for the modern marketing org
  

If you’ve been tasked with “doing more with less,” this is the playbook for proving AI’s real impact on pipeline and growth.