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The Sequel blog

How the best B2B teams turn webinars and events into pipeline — playbooks, teardowns and the occasional strong opinion.

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5 ON24 Alternatives Dominating Webinars in 2026
NewMay 24, 2026

5 ON24 Alternatives Dominating Webinars in 2026

Comparing ON24 alternatives after the Cvent acquisition? See what ON24 customers actually say about the platform.

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Binge mode

The playbooks, teardowns & hot takes

How to Build a Webinar Series That Drives PipelineWebinars
May 24, 2026

How to Build a Webinar Series That Drives Pipeline

Learn how to build a B2B webinar series that drives pipeline. This guide covers format selection, branding, content repurposing, and more.

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Event Livestreaming Services: 5 Platforms Compared (2026)Virtual events
May 23, 2026

Event Livestreaming Services: 5 Platforms Compared (2026)

Comparing event livestreaming services for B2B teams in 2026. Covers Sequel, Cvent, Goldcast, Bizzabo, and more (with free options).

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5 Zoom Alternatives for B2B Marketing Teams (2026)Webinars
May 22, 2026

5 Zoom Alternatives for B2B Marketing Teams (2026)

Looking for Zoom Webinar alternatives? See what B2B marketing teams actually say about Zoom's limitations, plus reviews of 5 alternatives.

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A Developer’s Guide To Video APIs (With Use Cases)
May 22, 2026

A Developer’s Guide To Video APIs (With Use Cases)

Evaluate video APIs for developers in 2026. Learn about WebRTC vs. HLS and learn how to deploy live video with 4 lines of code.

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12 Types of Virtual Events For B2B Marketers (2026 Guide)Virtual events
May 22, 2026

12 Types of Virtual Events For B2B Marketers (2026 Guide)

Discover the 12 types of virtual events B2B marketers use in 2026 to capture 1st party data, track buyer signals, and drive pipeline.

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How to Livestream a Virtual Event (Plus the Best Platforms to Use)Virtual events
May 22, 2026

How to Livestream a Virtual Event (Plus the Best Platforms to Use)

Everything you need to livestream a virtual or hybrid event: equipment, encoding, bandwidth, and how to choose the right platform.

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Event ROI: How to Measure Event Pipeline (2026 Formula)Virtual events
May 21, 2026

Event ROI: How to Measure Event Pipeline (2026 Formula)

Learn how to calculate event ROI with a simple formula, real pipeline benchmarks, and tactics from B2B teams generating millions in pipeline.

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Exploring 6 Modern Webinar Formats for B2B (2026)Webinars
May 19, 2026

Exploring 6 Modern Webinar Formats for B2B (2026)

Unsure which webinar format to use? Compare 6 formats including panels, AMAs, interviews, and more to find the best fit for your goals!

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Community-Led Growth: 6 Examples from Brands Getting It RightWebinars
April 21, 2026

Community-Led Growth: 6 Examples from Brands Getting It Right

What is community-led growth and which companies do it well? 6 real examples from Notion, Figma, HubSpot, and more (+ how to apply it).

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Best Time for Webinars: When to Schedule for Maximum AttendanceWebinars
April 20, 2026

Best Time for Webinars: When to Schedule for Maximum Attendance

What's the best time for webinars? Tuesday through Thursday at 11 AM or 2 PM in your audience's time zone. Here's why.

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Hybrid Event Software: The B2B Platform Guide for PipelineHybrid events
April 13, 2026 • Nathan Thompson

Hybrid Event Software: The B2B Platform Guide for Pipeline

Compare hybrid event software that drives pipeline, not just attendance. Platform features, pricing, and ROI frameworks for B2B teams.

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How to Record a Webinar: The Revenue-First Guide for B2B TeamsWebinars
April 13, 2026 • Kathleen Booth

How to Record a Webinar: The Revenue-First Guide for B2B Teams

Learn to record webinars that drive revenue. Platform methods, quality optimization, and AI-powered repurposing for B2B marketers.

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Post Webinar Survey Questions That Turn Feedback Into PipelineWebinars
April 13, 2026 • Allie Smith

Post Webinar Survey Questions That Turn Feedback Into Pipeline

Post webinar survey questions that turn feedback into revenue signals. Questions that sales actually uses (with templates).

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Webinar Examples With Takeaways You Can StealWebinars
April 13, 2026 • Nathan Thompson

Webinar Examples With Takeaways You Can Steal

Webinar examples with ideas you can steal! Real examples from companies generating millions in revenue. See what works.

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What Is a Webcast? Definition, Benefits & How to Get StartedWebinars
April 13, 2026 • Nathan Thompson

What Is a Webcast? Definition, Benefits & How to Get Started

In this guide, we define webcasts in a clear, straightforward manner so you can use the right vocabulary when setting up your strategy.

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Webcasting for B2B Teams Tasked with Driving RevenueWebinars
April 10, 2026 • Nathan Thompson

Webcasting for B2B Teams Tasked with Driving Revenue

Learn how webcasting drives enterprise revenue through broadcast-style events that reach thousands, from technology to ROI.

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How Does a Webinar Work? Complete Guide for B2B TeamsWebinars
April 10, 2026 • Allie Smith

How Does a Webinar Work? Complete Guide for B2B Teams

Learn webinar mechanics, setup process, and revenue optimization. From technical basics to advanced intelligence workflows for B2B marketing.

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15 Webinar Email Templates to Increase ConversionsWebinars
April 10, 2026 • Allie Smith

15 Webinar Email Templates to Increase Conversions

15+ proven webinar email templates for B2B teams. From invitations to follow-ups that convert attendees into qualified leads and revenue.

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Webinar Meaning: Definition & Strategic Guide for B2B TeamsWebinars
April 10, 2026 • Andrei Ermilov

Webinar Meaning: Definition & Strategic Guide for B2B Teams

Learn the complete webinar meaning, from basic definition to strategic implementation, plus how teams use webinars for revenue generation.

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Creative Virtual Events That Get More Pipeline (& Applause)Virtual events
April 10, 2026 • Nathan Thompson

Creative Virtual Events That Get More Pipeline (& Applause)

Creative virtual events that drive revenue, not just engagement. 15+ formats with 20% higher conversion rates for B2B teams.

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Virtual Event Gamification: Turn Webinar Engagement Into Revenue PipelineVirtual events
April 9, 2026 • Allie Smith

Virtual Event Gamification: Turn Webinar Engagement Into Revenue Pipeline

Learn these virtual event gamification strategies that connect interactive experiences to revenue outcomes for B2B marketing teams.

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Webinar Interaction: 7 Types to Drive Engagement & PipelineWebinars
April 9, 2026 • Nathan Thompson

Webinar Interaction: 7 Types to Drive Engagement & Pipeline

Transform webinar interactions from engagement theater into revenue-grade intelligence. Learn the 7 interaction types that drive B2B pipeline.

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Virtual Event Branding: Complete Guide to Revenue-Driving Brand ExperiencesVirtual events
April 9, 2026 • Allie Smith

Virtual Event Branding: Complete Guide to Revenue-Driving Brand Experiences

Master virtual event branding with data-driven strategies that boost engagement and drive pipeline instead of just more attendance.

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Virtual Event Strategy: The Revenue-First Framework for B2B Pipeline GrowthVirtual events
April 9, 2026 • Allie Smith

Virtual Event Strategy: The Revenue-First Framework for B2B Pipeline Growth

Build a virtual event strategy that drives pipeline. Use this framework for owned-site delivery, engagement tactics, and revenue attribution.

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