The $6K Category Creation Playbook: How One CMO Rewrote the Rules

What if you could completely rethink your company's positioning, define a new market category, and get 1,000 employees on board, all in just eight weeks, with only $6,000 in outside support?

That's exactly what Leslie Alore did after stepping into her role as CMO at Assent. Faced with a company whose messaging no longer reflected the value it delivered, Leslie took an unconventional approach: an aggressive timeline, a lean budget, AI-powered research, and a relentless focus on alignment. The result? A new company narrative, a newly defined category, a renamed product, and surprisingly fast internal adoption, all while navigating a major product launch and an acquisition.

In this session, Leslie joins us to unpack the playbook behind the transformation, including how she uncovered the company's real differentiators, built executive buy-in, used AI to accelerate the process, and rolled out the new positioning without bringing the business to a standstill.