How I leverage corporate gifting to elevate event and webinar engagement

In the most recent episode of Game Changers, the host, Oana, had an in-depth conversation with Kris, the Founder and CEO of Sendoso. The conversation revolved around the impact of gifting and the future trends of the B2B marketing landscape. Kris recounted the origin story of Sendoso, detailing his desire to move away from sending spammy sales emails and create a more personalized, scalable, and trackable method of reaching out to prospects. His solution was Sendoso, a platform that uses AI technology to automate gifting processes, manage campaigns and personalize the overall customer journey. While Sendoso was initially intended as a tool for sales leaders, the realization quickly dawned on Kris that it was marketing executives who showed more interest in leveraging the platform. Over the years, Sendoso has evolved from just sending e-gift cards to being capable of sending an infinite variety of tangible gifts, expanding its market reach globally. When asked about the trends in gifting for B2B marketing, Kris explained how automation has played a significant role. The integration of intent data, personalized landing pages, and effective CTA's within gifting practices enhances its impact. The strategy is now used across all stages of the customer journey to drive both pipeline growth and customer success. A fascinating part of the discussion centered around enhancing the customer experience. The ability to automate gifts based on clients' behaviors – for example, sending an e-gift card for a Starbucks coffee on the morning of a scheduled demo – is a prime example of how Sendoso gives its users a competitive edge in a saturated market. Discussing future prospects was equally exciting for Kris. He is positive about the economy's recovery, the innovative tech that would make workplaces more efficient, and the fast-paced growth anticipated for startups. He believes that marketers will need to allocate a portion of their budgets for experimentation, new tools, and channels to drive the desired pipeline or revenue growth. The innovative insights provided by Kris bring enough reasons for every marketer to re-evaluate their marketing strategies. By focusing more on an efficient and exciting customer experience, recognizing the importance of personalization, and embracing technology to drive automation, the new year promises to be an exciting ride for every marketer ready to adapt to these changes.