If You Can't Measure It, Don't Market It: How AI Is Changing The Way CMOs Build Brands That Actually Drive Growth

Brand marketing is back, but the expectations have changed. Today's CMOs are under more pressure than ever to prove business impact while navigating one of the biggest technological shifts marketing has ever seen.

After leading marketing at Apple, Snapchat, Bumble, Meta, and now Sunbit, Shachar Scott has spent her career building category-defining brands while keeping growth and revenue at the center of every decision.

In this session, we'll explore why AI isn't replacing marketers, it's raising the bar for them, and how modern marketing leaders can build measurable brands that earn executive buy-in, accelerate growth, and create lasting competitive advantage.