The $3M CMO Playbook: Owning Attention with Brand, Community, and AEO

Every CMO is talking about brand, but few can prove it drives pipeline. Join Madhav Bhandari, CMO at Storylane, and Oana Manolache, CEO at Sequel.io, for an inside look at how Storylane built a $3M marketing strategy that turns brand, community, and customer advocacy into measurable growth.

You’ll hear how Madhav allocates budget across channels, why brand drives more than half of Storylane’s pipeline, and how his team uses influencer marketing, employee advocacy, and off-the-record customer series to fuel expansion and retention.

Oana and Madhav will also unpack:

⚡ The evolution of owned media in SaaS and why it’s outperforming paid

⚡ How to measure brand impact beyond vanity metrics

⚡ What AEO (AI + LLM-driven discovery) means for marketers

⚡ Why the best marketing still comes down to human creativity