Pragmatic AI: How CMOs Build Credible AI Stories Without Losing Trust

Every company has an AI story, but not every story is believable.

As pressure from boards, analysts, and competitors intensifies, CMOs are being pushed to lead with AI even when the product reality is still evolving. Too often, this results in vague positioning, recycled narratives, and promises that outpace delivery, ultimately eroding buyer trust.

In this session, Rob Karel, most recently the Sr. VP of Marketing at Precisely, draws on his experience as a former industry analyst and senior marketing leader to share a pragmatic approach to AI positioning. He’ll break down how CMOs can clearly separate vision from roadmap from reality, establish a differentiated point of view in a crowded market, and use AI internally to accelerate marketing teams without compromising credibility.

This conversation is designed for CMOs and senior marketing leaders who want to stand out in the AI era by being clear, honest, and customer-driven… not just loud.