Data Insights
Sequel.io delivers powerful analytics across your entire website, combining video engagement, campaign tracking, and lead scoring, all seamlessly integrated into your CRM.
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Sequel.io goes beyond video analytics by providing deep insights across your entire website. Since Sequel is embedded on your site, we track audience engagement from product pages, blogs, and customer stories to UTMs, campaigns, and video performance. Whether live or on-demand, we capture every interaction, enabling better lead scoring, deeper intent analysis, and a data-driven content strategy—all with seamless integration into your CRM.
Audience Insights
Gain a complete understanding of user journeys with our Audience Insights feature. Track interactions across your website, including blog posts, customer stories, and media content—even ungated resources. Get insights into the companies, titles, and behaviors of your audience, see their pathways before and after events, and measure how your webinars drive business impact.
Track user interactions
Detailed audience insights
Measure business impact
Event Analytics
Track every aspect of your events with Sequel's event analytics. View registration timelines, campaign conversion rates, and user status (registered, attended live, no-show, or watched on-demand). Drill down into individual user behavior, such as how much content they watched, questions they asked, and poll responses. Monitor audience drop-offs in real-time and on-demand replays to optimize your content strategy.
Comprehensive event tracking
Analyze user behavior
Optimize content strategy
Company Analytics
Get a big-picture view of your event performance over any timeline. Compare registration and conversion rates over time, track the number of unique users and hours spent on your site, and identify top-performing events. These insights help you refine your content strategy and assess your impact.
Track event performance
Compare conversion rates
Identify top events
Email Analytics
Track the performance of your event-related emails—including registration, reminders, and post-event communications. See detailed metrics like open rates, click-through rates, and spam reports. Use the search feature to view an attendee’s complete email timeline for personalized follow-ups.
Track email performance
View detailed metrics
Personalized follow-ups
Sequel Lead Scoring
Move beyond basic lead scoring with Sequel’s advanced system, which considers all touchpoints—from website visits and video engagement to chat sentiment and poll responses. Identify top leads by filtering based on target accounts, company size, industry, or title. Our lead scoring is available in a modern UI and can be sent as a custom field to your CRM to enhance your own workflows.
Advanced lead scoring
Filter top leads
CRM integration
CRM Integration for Structured Data
Push all data seamlessly into your CRM with native integrations. Create workflows based on structured data, such as triggering actions for users who watched more than 70% of an on-demand video or answered a specific poll.
Seamless CRM integration
Create custom workflows
Trigger user actions
API and Webhook Access for Custom Pipelines
Want to analyze the data in your own analytics stack? Sequel offers API and webhook access to stream raw telemetry into solutions like Databricks, Snowflake, or MongoDB, giving you full control over your data pipeline.