How AI Is Reshaping Account-Based Marketing, Without Losing the Human Element

AI is transforming every corner of marketing, but for enterprise GTM teams, the real challenge isn’t simply doing more with less. It’s creating more impact without creating more noise.

In this session, Hillary Carpio of Snowflake shares how her team is rethinking account-based marketing for the agentic enterprise era: redesigning team structures, leveraging AI to scale intelligently, and using automation to free marketers for higher-value strategic work, all while preserving the human relationships that drive pipeline and growth.

From integrated campaign orchestration to AI-powered SEO and media optimization, Hillary will unpack how modern marketing leaders can evolve their organizations without losing the creativity, collaboration, and customer understanding that make ABM work in the first place.