From follower to influencer - harnessing the power of personal brands to drive business growth

As a content creator, one of the most crucial aspects of online success is building a strong audience and creating engaging content. In a recent Game Changer session, Morgan Ingram, the founder and CEO of Ascension Media Productions, shared his inspiring journey of starting as a content creator and growing his LinkedIn community from zero to over 150k followers. In this blog post, I will share some valuable insights from this conversation that can help you in your journey to build a personal brand. Morgan emphasized the importance of identifying an audience and choosing the right content channels to connect with them. This includes deciding whether to focus on platforms such as LinkedIn, Twitter, Instagram, or others, depending on where your target audience is most active. According to Morgan, starting small is key. He recommended beginning by posting just once a week and curating content from other sources, gradually increasing the frequency of your content production over time. By curating and sharing content from others, you can tap into their audiences and gain exposure for your personal brand. In addition to audience-building strategies, Morgan also shared the importance of repurposing content. This involves taking a single piece of content and turning it into multiple formats, like a blog post, a video, a podcast, and even a series of social media updates. Repurposing content not only helps extend the life of your creations, but it also ensures that your message reaches a wider audience. One of the most exciting aspects of our conversation was the discussion about using AI (Artificial Intelligence) to help create content at scale. Morgan highlighted the value of tools like Opal and chat GPT in improving content creation and saving time in the process. These AI-powered tools can help you draft outlines, generate ideas, and even create content pieces from scratch, freeing up your time to focus on other important tasks. Leveraging AI in content creation has the potential to greatly enhance not only the quality of the content but also its reach, as you are able to produce content more efficiently and consistently. Building a personal brand is no easy task, but it can lead to incredible benefits in terms of access, trust, and business impact. As Morgan Ingram's story shows, anyone can scale their personal brand with the right strategies, dedication, and a little help from AI. As you embark on your content creation journey, remember to start small, utilize AI-powered tools, and focus on sharing engaging and relevant content with your target audience. With persistence and determination, you too can build a personal brand that stands out and achieves success. ‍ ‍