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Event ROI – measuring beyond the cash flow
About
Plan an event, collect registrations, keep an eye on engagement, evaluate cash flow. And if the numbers don’t measure up to the desired KPIs the event is earmarked as a failure. Right? Not exactly.
Meet Aleksandra Panyukhina, experience marketing lead at Pixels. She’s scaled events from 0 to $3M+ in generated pipeline in a year and knows everything about measuring event ROI. It’s all about picking the right metrics.
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