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The Attention Crisis: Why Your Audience Registers but Doesn't Show Up

About

In a world of endless content, AI-generated messaging, and shrinking attention spans, how do B2B marketers create experiences that actually make people care?

Becky Frost, Global Head of Corporate Marketing and Communications at Outreach, joins us for a candid conversation on the power of storytelling, authentic human connection, and audience-first marketing. Drawing on her experience in brand leadership, executive communications, and storytelling, Becky will unpack why so much B2B messaging falls flat, how marketers can move beyond simply promoting their products, and what it takes to create content and experiences that truly resonate.

From capturing attention in seconds to making your message memorable and inspiring action, discover practical strategies for cutting through the noise, building meaningful connections, and turning audience engagement into real business impact.

Featuring
Becky Frost
Becky Frost
Global Head of Corporate Marketing & Communications @ Outreach
LinkedIn
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