Does Convert send emails automatically?

No. It drafts, and a person approves each batch before it sends.

How is the follow-up personalized?

It uses what each person asked, which topics they watched and how engaged they were. It responds to what they cared about and never recites tracked behavior back to them.

What happens with no-shows and replay viewers?

No-shows get their own follow-up with key takeaways and a replay link. Replay viewing counts as new engagement.

Does it work with my CRM?

Yes. HubSpot and Salesforce work through connectors and Sequel's MCP server, and Convert moves selected audiences into supported CRM lists.

Can sellers without Sequel seats see the context?

Yes. Seller Intelligence writes attendee context to the CRM and briefs owners in Slack.

What happens if a lead doesn't reach the CRM?

Lead Leak Guard flags it with the likely fix and reruns it after you approve.

Sequel Agents are free today. Starting in March 2027, pricing will be based on the AI work Sequel completes, measured in actions. Only completed work counts.

Convert

Personal follow-up for every attendee, while interest is high.

Convert reads what each person watched, asked and clicked across your website and webinars. It drafts follow-up for each person, briefs sellers, and gets every lead into your CRM. Nothing reaches a customer until a person approves.

Get a demo

Watch Convert work

Your event ends, and the clock startsReading the registrant list

The highest-intent minute in the buyer journey is the one teams are least able to act on. By the time someone pulls the attendance report, the moment has passed.

What Convert does

How Sequel handles your data: Trust Center

Sequel agentStep 1 of 5

Dana R.

VP Demand Gen · target account

High engagement

BeforeVisited the pricing page
DuringAsked about rollout timelinesShapes the opening ↓
DuringWatched 38 minutes, stayed for Q&A

Drafted follow-upAwaiting approval

Subject

Use cases

Agents that turn engagement into the next step

Five workflows customers run today. Every one ends with a person checking the output.

Sequel NativeRuns inside SequelSequel MCPRuns in Claude or your own AI toolsNative: partialPartly available

Your event
Sequel Native
When: Every morning, for events that ended in the last 24 hours
What it does: Drafts an email for each attendee that opens with what they asked or answered. No-shows get 3 takeaways and the timestamp of the best moment.
You approve: A person approves every batch before it sends.

Follow-up batch · The Pipeline Problem

Attendees 254 · No-shows 232

Awaiting approval

Dana R. · "Your rollout-timeline question"

Opens with her Q&A question

Marcus L. · "The attribution framework, in 3 slides"

Opens with his poll answer

Priya S. · "The 2 minutes worth your time"

Watched on-demand · new engagement

Build your own agent.

For example, an account briefing agent that summarizes the topics an account engaged with and suggests a follow-up direction for Sales.

Inside Sequel or through MCP

Sequel MCP server

Put attendee context in the tools your sellers already use

Through Sequel's MCP server, Claude and other MCP-compatible tools can pull each attendee's engagement and hand it to your CRM, Slack or sales engagement platform. Sends happen in your own tools, under your own review rules.

Claude · connected to Sequel MCP

How we did it · our own summit

Sort everyone who registered for our summit by what they did, and write a follow-up for each one. Attendees and no-shows on separate tracks.

→get_event_participantsnearly 1,000
→get_lead_engagementok
→draft_followupsok

Attendeesopens with what they asked

No-showstakeaways and the replay

A sample of 20for your review

Drafted for every registrant. Review the sample, then launch through Apollo.

Claude
HubSpot
Salesforce
Slack
Apollo
Clay
n8n

Works with the stack your team already runs: HubSpot and Salesforce through connectors and Sequel's MCP server, with handoff to Marketo, Salesloft and Outreach.

How we did it

Nearly 1,000 registrants. A follow-up written for each one.

At our Human Moments, Agentic Momentum summit.

Our BDRs used Sequel's MCP server and a Claude Skill to sort nearly 1,000 registrants and write follow-up for each one. They reviewed a sample of about 20 emails before launching through Apollo.

$100K+net new pipeline in 24 hours

~5x

reply rate, attendees vs. no-shows

6.5%

reply rate

I'm thrilled to see the advancements in how Sequel Agents can help us not only track the performance of our live events, but also monitor virtual event program performance over the course of the month or the quarter.

Suzanne Templeton

Director Global Events, Chargebee

Your website is the platform

Registration, live sessions and replays run on your domain, so the engagement Convert acts on is first-party data you own.

BeforeBuildPlan and prepare the program
AfterScaleTurn each session into content
You are hereConvertTurn engagement into pipeline

Questions about Convert

Turn your next webinar into pipeline

See Convert draft follow-up from a session like yours.

Get a demo