Customer Stories

Powering virtual events & driving website conversions for companies around the globe

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Increasing Product Adoption by 500% with Embedded Webinars at Apollo.io

How Carta Drives $Millions in Revenue from Webinars Through Operational Excellence

Salesloft increases pipeline capture by 77% after switching to Sequel.io

Kaleidoscope unlocks 1900+ hours of website traffic with embedded hybrid events

How Morrow turned 16+ hours of audio into a 4k word report using Sequel AI

Userpilot Boosts Demo Bookings by 3x with Sequel.io Webinars

Morrow achieves a 72% webinar attendance rate using Sequel.io

Everflow drives 85% live event attendance through strategic partnership webinars

Trusted by the fastest growing B2B companies

See what clients say about our live event solution

"Previously, we had to set up campaigns in Marketo to actually add attendee statuses after the event. It wasn’t very intuitive. But now with Sequel, engagement data is in Marketo instantly—we don’t have to set up campaigns manually to trigger lead scoring."

Nadine Regan

Marketing Operations Manager @ Salesloft

"If you value your time as a content creator using Sequel as an absolute no-brainer, like before you even start thinking about Sequel AI, just the platform itself is gonna make you look so good that you shouldn’t even be thinking about it. You should just do it."

Steve Hayton

Content Strategist @ Morrow

"The number of demo booking requests went up 3x this year compared to our previous solution. And that was just in 5 months!"

Lusine Sargsyan

Demand Generation Manager @ Userpilot

"[Sequel AI] helps you to save time by automatically generating marketing content after the event has ended. And you can easily save some money here by not paying expensive writers and just letting Sequel generate blog transcripts and social media posts. So I really like the AI feature."

Lusine Sargsyan

Demand Generation Manager @ Userpilot

"A webinar platform that allows us to host events on our own website and our own native environment which obviously translates into more conversions."

Emilia Korczyńska

Head of Marketing @ Userpilot

"Since we implemented the embedded webinar experience on Sequel this year I say the number of direct demo booking requests went up three times compared to our previous solution, and it was just in five months."

Lusine Sargsyan

Demand Generation Manager @ Userpilot

"I had 16 hours of video & audio to put through Sequel AI and it came out with an 8,000-word report… it’s so easy, it’s almost too easy to the point where I’m thinking like, am I doing this right?"

Steve Hayton

Content Strategist @ Morrow

"Our goal is to design as much of the experience as we can. And when we’ve used some of the other products out there, we found ourselves a little bit limited and almost feeling like we had to apologize for the experience that people got… we have a lot more control over that with Sequel."

David Guralnick, Ph.D.

Conference Chair @ Kaleidoscope Learning

"For me, it’s a no-brainer doing our webinars through Sequel… the production value is higher, which means there’s less video editing work for me to do on the backend."

Steve Hayton

Content Strategist @ Morrow

"The flexibility and robust features of Sequel have allowed us to deliver real-time value to our audience, making our onboarding webinars not just informative but transformative."

Sunny Sehmar

Director of Customer Education @ Apollo

"If you think about using Sequel, we found it to be a really excellent tool to use for both for individual, more webinar kinds of things, and for conferences with a lot of parallel sessions. So we would recommend it."

David Guralnick, Ph.D.

Conference Chair @ Kaleidoscope Learning

"Sequel AI has been really awesome because trying to create blog posts around your content is a very time-consuming process & it may not be worth having your time focused on that. Whereas [Sequel AI] solves it for you. This will get you a pretty good blog post based on very unique, valuable content that you are ready to use – almost right away. So it allows you to streamline the entire process so quickly and really make it repeatable."

Michael Cole

SVP of Marketing @ Everflow

"The great thing about Sequel.io is that the users are being exposed to your brand the entire time because they are going directly to your website. It generates leads, it generates engagement."

Michael Cole

SVP of Marketing @ Everflow

"After switching to Sequel.io, we've increased our on-demand views by 75% with the recording being available instantly. Previously, we had to wait 24 hours before we could even send out the recording to people."

Nadine Regan

Marketing Operations Manager @ Salesloft

"Sequel is the best video streaming solution to plug into the platform because it’s built for flexibility, can be embedded anywhere, and gives us the data we need to award players points."

Molly Bruckman

Head of CX @ Mutiny

"95% of the good content was just going untouched because I just didn’t have the time to go through it. And so what Sequel AI has done is it’s like it has given me a staff member."

Steve Hayton

Content Strategist @ Morrow

"We saw an immediate result after implementing Sequel. We can scale a lot faster and 2x our virtual event volume in just one year."

Carly Chan

Sr. Manager, Platform Marketing @ Carta