The One Mistake to Avoid When Launching New Enterprise Products

Bringing a new enterprise product to market is a high-stakes game—missteps can cost millions, slow adoption, or even derail a launch entirely. But what’s the one mistake you must avoid? Join us for an exclusive conversation with Lara McCaskill, Principal PMM, Enterprise Strategy & Planning at Atlassian, who has successfully led multiple enterprise launches, including a rent category-defining launch. We’ll dive into the critical insights gained from real-world experience, breaking down what works, what doesn’t, and how to set up your launch for success.