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How to market to a technical audience

About

As a marketer, you might not always be marketing to a familiar audience. This can prove to be a learning curve – to understand the ins and outs of your target audience. In this session, we’ll cover how to approach a technical audience to ensure your messaging resonates, what channels to experiment with, and the strategies that will move the needle.

Featuring
Iryna Zhuravel
VP of Marketing @ Altium 365