The AI Imperative vs. the Trust Gap & How Marketers Need to Adapt in 2026

Two forces are redefining modern B2B growth: the rise of AI-powered decision-making and the increasing importance of discoverability as a direct path to revenue. Drawing on original research from ~2,300 senior marketing and IT leaders, Victoria Albert, CMO at INFUSE, will unpack how AI is simultaneously accelerating insight and eroding trust and why confidence in data, vendors, and answers is now a board-level issue. 

We’ll also examine how buyer behavior is shifting in an era of LLMs, AI search, and dark funnel, where growth increasingly depends on being found first, not just being better. Expect practical guidance for CMOs navigating trust, visibility, and revenue in a rapidly changing market.