2025 CRM Revolution: How to Future-Proof Your Business and Scale Customer Relationships
The 2025 CRM revolution demands that businesses evolve their approach to scaling customer relationships. Join Bettina Berntsen, CMO at SuperOffice, as she explores how aligning marketing, sales, and product teams can future-proof your business. Learn how to leverage data to create proactive, impactful decisions and enhance collaboration across teams. Gain strategies to address the challenges of long sales cycles and deliver seamless experiences that fuel growth and strengthen customer connections.
On this episode of the Game Changers CMO series, Oana Manolache interviewed another industry pioneer, Bettina Berntsen, CMO at Super Office. Bettina, a seasoned professional in the tech industry, shared her journey from climbing up the ropey ladders of sales to smoothly transitioning into the domain of marketing.
Bettina’s unique trajectory equipped her with a holistic understanding of the customer journey. This insight was instrumental in her work with Super Office, a company that builds and constantly strengthens its customer relationships through innovative CRM software. As Bettina put it, one of Super Office’s standout features is its uncluttered design, quick set-up, and ongoing effort to stay close to its customers. This approach perfectly meets the demands of small businesses and mid-market companies.
The session further punctuated the critical role of Artificial Intelligence in enhancing the CRM tools. AI’s involvement is slated to promote efficiency while maintaining a laser-like focus on work outcomes and targets. Bettina also echoed the necessity for cohesive teamwork in the realm of CRM as the essential ingredient to foster an enhanced customer journey.
Oana and Bettina continued the conversation by pondering on the tricky task of amalgamating sales and services departments and the promising but often dismissed capabilities of AI. Bettina pointed out that the successful coalescence of sales and service sectors requires streamlining workflows, identifying success metrics, and fostering a customer-first spirit.
While the advancements in AI are tested and implemented by SuperOffice, she propounded that human touch remains unmatched. Incorporating AI functionality and running demos on their website, Super Office seeks to improve customer experience.
Bernston’s insights hint towards an evolution in the role of CMOs too, casting them as essential contributors to company growth and integral members of management teams. Observations from the vibrant conversation between Oana and Bettina left the audience with key takeaway points encapsulating the significance of human connection amidst the AI surge, the potential of AI in content creation, and the transformed role of the CMOs in today’s digital age.
