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Why Marketing Channels Don’t Matter Anymore: Building a Data-Driven, AI-Powered Customer Journey
About
Senior marketers are moving beyond channel-based strategies toward fully orchestrated, data-driven customer journeys. In this session, Sara Hanley (Senior VP Marketing at ASAPP) shares how she built a growth engine from scratch; replacing gut-driven pipeline with operational rigor, leveraging AI as an agentic system, and rethinking everything from CRM to website experience. Expect a candid conversation on what it really takes to drive efficient, scalable growth in today’s AI-first marketing landscape.
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