What engagement data does Sequel capture?

Sequel captures both in-event and post-event behavior, including: Registration data; Watch time and drop-off; Poll responses; Questions asked; CTA clicks; Chat participation; Emoji reactions; Post-webinar website visits; Pricing page views; Demo requests All activity is unified at the contact and account level and synced to your CRM and marketing automation platform.

How does AI power Sequel's webinar platform?

AI is embedded across the platform to help revenue teams move faster and act on intent sooner. Sequel AI: Interprets engagement signals to contribute to Sequel Score; Helps prioritize high-intent contacts and accounts; Supports behavior-based personalization and routing; Automatically repurposes webinars into blog posts, clips, transcripts, and social content; Enables multi-language dubbing and translated replay experiences AI accelerates execution while your team stays in control.

Can Sequel automatically repurpose webinars into content?

Yes. Sequel AI transforms each webinar into reusable assets, including: Blog articles; Short video clips; Social posts; Transcripts; Multi-language versions This turns a single live event into a scalable content engine without adding headcount or manual editing workflows.

How does Sequel support enterprise security requirements?

Sequel is built for enterprise environments and supports: SOC 2 compliance; SSO via SAML, Okta, and Google Workspace; Real-time CRM sync; API and webhook integrations; Data governance controls; Snowflake compatibility for advanced analytics Engagement data remains first-party and flows only into approved systems.

Can Sequel support global audiences and multi-language webinars?

Yes. Sequel supports global engagement through: UI translations; Live closed captions; AI-powered video dubbing; Multi-language replay experiences Teams can expand internationally without duplicating event production.

AI-powered webinars hosted on your website

Run live, simulive, and on-demand event experiences directly on your domain — and turn engagement into unified first-party data that drives pipeline, personalization, and revenue.

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Trusted by enterprise and high-growth revenue teams

Why host webinars on your website?

Your website is your most valuable owned surface. Webinars are your highest-intent moments. Separating them breaks attribution, weakens experience, and delays action.

Keep high-intent traffic on your domain

Webinars are embedded directly into your CMS. Attendees stay surrounded by your product pages, pricing, and next steps. Engagement strengthens your owned experience instead of sending traffic away.

Capture unified first-party engagement data

Watch time, polls, questions, CTA clicks, and post-event website visits are unified at the contact and account level. Not just attendance — real behavior.

Act while intent is still live

Engagement flows into Salesforce, HubSpot, or Marketo in real time. Sales sees context immediately. Attribution connects webinars to pipeline and revenue.

Powered by AI

AI is embedded throughout Sequel to help revenue teams run smarter webinar programs on their website.

AI in the Live Experience

Real-time transcription and translation make webinars accessible to a global audience. As viewers participate, every interaction, from watch time to questions and poll responses, is captured as structured engagement data ready to power automation, scoring, and follow-up.

AI in the Data Layer

Sequel turns webinar engagement into real sales signals. AI analyzes behavior across the session and the website, surfaces high-intent accounts in Audience Insights, and syncs those signals directly into your CRM so marketing and sales know who is active and why.

AI in the Content Engine

Every webinar becomes a source of ongoing content. Sequel AI Studio generates clips, blog drafts, social posts, transcripts, and multilingual versions from the recording, turning a single session into a stream of content tied back to your website.

Personalization powered by real engagement

Sequel turns webinar and website behavior into adaptive on-site experiences and smarter follow-up.

Trigger behavior-based CTAs

Prioritize high-intent accounts

Adjust follow-up based on real interest

Activate Sequel Score inside your CRM

139 demos booked. 302 deals influenced.

Unified audience intelligence

Attendance is not insight. Sequel connects in-event engagement with on-site behavior to create a single revenue timeline per contact and account.

01 Registration

02 Live

03 Pricing Page

04 Demo

05 Opportunity

Big enough to scale. Small enough to care.

We build AI to move faster. We stay hands-on so you're never on your own.

Dedicated Customer Success Manager

24/7 live support, 99.9% SLA

Quarterly Business Reviews

Training and workshops

Migration concierge

From webinars to measurable revenue impact

51k

webinar & livestream registrations

75%

reduction in friction in the audience journey

2.5x

increase in virtual reach

How Carta Drives $Millions in Revenue from Webinars Through Operational Excellence

How Mutiny Creates Viral Webinar Series that Generate a 42x ROI

in pipeline generated

How 6sense Ran an ABM-Driven Webinar Series That Influenced Millions in Pipeline

71%

attendance rate

+9.2k

hours spent on the website

22%

of attendees watch live and on-demand

How NMS Labs Drives a 71% Attendance Rate with a Timely, Expert-Led Webinar Strategy

Frequently asked questions

Answers on hosting webinars on your website, integrations, security, AI workflows, and launch timelines.

Sequel is the only virtual event platform purpose-built to run webinars directly on your website instead of sending attendees to a third-party destination. Engagement happens on your domain, alongside your product pages and CTAs.

More importantly, Sequel unifies webinar engagement with on-site behavior to create revenue-grade, first-party data. Attendance is just the starting point. Watch time, polls, questions, CTA clicks, and post-event website visits are captured and activated inside your CRM in real time.

Traditional platforms manage events. Sequel turns webinars into pipeline intelligence.

Yes. Sequel embeds live, simulive, and on-demand webinars and virtual summits directly into your CMS.

Attendees stay on your domain for registration, viewing, and follow-up. There is no external destination site. This preserves brand experience, improves SEO impact, and ensures engagement data remains first-party.

Sequel captures both in-event and post-event behavior, including:

Registration data
Watch time and drop-off
Poll responses
Questions asked
CTA clicks
Chat participation
Emoji reactions
Post-webinar website visits
Pricing page views
Demo requests

All activity is unified at the contact and account level and synced to your CRM and marketing automation platform.

Yes. Sequel offers native integrations with Salesforce, HubSpot, Marketo, and other leading CRM and MAP platforms.

Engagement data syncs in real time and supports custom field mapping, campaign mapping, and list synchronization.

AI is embedded across the platform to help revenue teams move faster and act on intent sooner. Sequel AI:

Interprets engagement signals to contribute to Sequel Score
Helps prioritize high-intent contacts and accounts
Supports behavior-based personalization and routing
Automatically repurposes webinars into blog posts, clips, transcripts, and social content
Enables multi-language dubbing and translated replay experiences

AI accelerates execution while your team stays in control.

Yes. Sequel AI transforms each webinar into reusable assets, including:

Blog articles
Short video clips
Social posts
Transcripts
Multi-language versions

This turns a single live event into a scalable content engine without adding headcount or manual editing workflows.

No. Sequel is designed to work with modern CMS platforms through lightweight embedding.

Most teams require minimal technical lift, typically involving embed approval and CRM field mapping confirmation. No full-site rebuild is required.

Sequel provides structured onboarding and concierge-level migration support to ensure a smooth transition.

Our team handles event migration, integration configuration, template setup, and training. Most customers launch within 2-4 weeks, depending on complexity and internal approvals.

Sequel is built for enterprise environments and supports:

SOC 2 compliance
SSO via SAML, Okta, and Google Workspace
Real-time CRM sync
API and webhook integrations
Data governance controls
Snowflake compatibility for advanced analytics

Engagement data remains first-party and flows only into approved systems.

Yes. Sequel is SOC 2 compliant and supports enterprise-grade SSO through SAML-based providers, including Okta and Google Workspace.

Security and data ownership are core to the platform's architecture.

Sequel offers tiered plans designed for mid-market and enterprise teams. All plans (Growth, Business and Enterprise) include an unlimited number of webinar events, and an unlimited number of user seats. Pricing scales based on capabilities such as advanced personalization, CRM integrations, security requirements, and attendee volume. Add-ons such as event series, virtual summits, and global language packs are available for an additional fee.

Sequel is priced for revenue impact, not just event hosting.

Most teams launch within 2-4 weeks.

The onboarding process includes a kickoff call, admin training, host training, a dry run for your first event, and a post-webinar debrief. The goal is not just to go live, but to ensure your program is set up for measurable impact.

Yes. Sequel supports global engagement through:

UI translations
Live closed captions
AI-powered video dubbing
Multi-language replay experiences

Teams can expand internationally without duplicating event production.