Who is the program for?

Agencies that run webinars, events, or demand generation for B2B clients and want to bring them a platform that drives pipeline.

Is my agency eligible to participate in Sequel's partner program?

Participation in Sequel's partner program is subject to approval by Sequel. Fill out our partner program application and we'll schedule an introductory call with you to understand more about your business, answer any questions you have, and determine if partnering with Sequel makes sense.

You earn 15% of a referred client’s first-year revenue with Sequel. We confirm referrals and handle payment under the partnership agreement.

Is there a cost to join?

No. You sign a mutual NDA and the partnership agreement, and you get a Sequel instance for your own events and demos.

Can I run my clients’ events on my own instance?

Your instance is for your agency’s own events and for demoing Sequel. Running programs for clients happens under a separate structure, which keeps the commercial relationship clear for everyone.

What counts as a referral?

A client you introduce to us who isn’t already in an active deal with Sequel. We confirm this together when you register the referral.

Sequel Agency Partner Program

Help your clients build pipeline with Sequel

Refer the clients you already serve. They host live, simulive, and on-demand video on their own site and Sequel agents drive the momentum around it. You earn 15% of their first-year revenue.

Become a partner

Talk to our team

Northwind

Referred by your agency

Signed

Mutual NDA signed
Partnership agreement in place
Client introduced
Co-selling in#sequel-northwind
Client signed with Sequel

Your referral fee

of Northwind’s first-year revenue

You already decide which tools your clients run their events on. When you bring them Sequel, you give them a webinar and video platform built to drive their go-to-market motion, not just run the broadcast. And you get paid for every client who signs.

For your clients

Why your clients win with Sequel

01
Video that lives on their site.
Trust starts when people can see and hear the person behind the expertise. Sequel runs the whole experience on your client’s own domain, so registration, viewing, questions, and follow-up all happen where the audience is already paying attention. The traffic, the brand, and the relationship stay theirs.
02
An audience they actually understand.
A webinar is a moment. The relationship is what matters. Sequel connects video engagement with first-party website behavior, so your client sees attendee, visitor, and lead as the same person. They learn what each person cares about from real behavior, and that context flows into their CRM and MAP, including Salesforce, HubSpot, and Marketo.
03
Agents that carry the work forward.
Most teams spend more time on registration pages, reminders, and logistics than on the event itself, and the follow-up is the first thing to slip. Sequel agents take on that repetitive work and turn what the audience reveals into relevant content and follow-up. Your client’s people stay the voice. The agents handle the rest.

For your agency

What’s in it for your agency

15%

15% of first-year revenue.

Earn on every client you refer, paid on their first year with Sequel.

Your own Sequel instance.
Run your agency’s own events and demo Sequel live when you pitch. Client delivery runs under a separate commercial structure we set up together.
Co-selling from our team.
We join the pitch, learn the client alongside you, and open a shared Slack channel for every active deal.
Co-marketing.
Build joint content and campaigns that put your agency in front of our audience.

Four steps

How the partnership works

1
Sign a mutual NDA.
We scope fit with both sides protected.
2
Sign the partnership agreement.
It sets the referral fee and the terms, and gives you access to your own Sequel instance.
3
Refer a client.
Introduce us to a client who’s a fit. We work the deal together.
4+15%
Get paid.
When they sign, you earn 15% of their first-year revenue.