The Great AI Sameness: How to Build a Brand That Actually Stands Out

AI has given every marketing team access to increasingly similar tools, capabilities, and shortcuts. The result? More content, faster, but also a sea of brands that are starting to look, sound, and market the same way.

So when everyone has access to the same technology, how do you build a brand people actually remember?

In this candid conversation, Docebo CMO Kyle Lacy joins Kathleen Booth to unpack why distinctiveness, and the humans behind it, may be more valuable than ever in the age of AI. Drawing on Docebo’s bold “Neon Renaissance” rebrand, Kyle will share how his team recognized it was time for a change, why he pushed his creative team to take bigger risks, and how they built a brand designed to stand apart in a category obsessed with AI.