Differentiation Through Data: Crafting Compelling Stories & Strategic Positioning in Established Markets
How can data transform your brand’s narrative in an established marketplace? Join Rachel Whitehead, VP of Marketing at ChartMogul, and Oana Manolache to explore the pivotal role of data in creating unique stories that resonate with your audience. Discover how data-backed content can shift perceptions and enhance your brand identity. They’ll also dive into effective strategies for approaching go-to-market efforts against industry giants, focusing on identifying gaps and differentiating your product offerings.
In a captivating episode of the widely-followed Game Changer series, host Oana Manolache, CEO of Sequel.io, engaged in a valuable discourse with the talented Rachel Whitehead, the current VP of Marketing at Chart Mogul. Rachel’s professional odyssey, commencing from customer success and climbing up to marketing leadership, provided insightful lessons about the application of customer insights in formulating effective marketing strategies.
Sharing Chart Mogul’s distinct approach to marketing, Rachel explained how the company harnesses the power of data in the present day’s data-driven society. Owing to the importance of creating meaningful content, Chart Mogul meticulously uses its in-house data to generate evidence-based content, optimizing its value and helpfulness to the users.
With the emergence and increasing significance of social media, various platforms have come to the forefront as advantageous tools for companies in terms of customer interaction and evaluating the performance and influence of their content. Out of these, LinkedIn has proven to be one of the most beneficial spaces for Chart Mogul. The company is concentrating more on creating content for LinkedIn to leverage the platform’s potential in improving brand awareness and cultivating customer engagement.
Chart Mogul has also recently introduced a Customer Relationship Management (CRM) system, a strategic move influenced by customer feedback and the in-house need for enhanced management tools. The CRM is designed especially for B2B SaaS companies with hybrid go-to-market strategies. This reflects the firm’s critical focus on customer needs and its efforts to deliver optimum solutions for the same.
Looking ahead, Chart Mogul has its marketing plans centered around extending the scope of video content on various platforms. The company is even contemplating foraying into TikTok, considering its potential as a valuable new platform for B2B SaaS marketing. By understanding the rapidly evolving marketing landscape and adapting to it, Chart Mogul is constantly on the move, creating a brand that resonates with its target audience, one post at a time.
