Sequel Marketplace

Put webinar intelligence to work across your GTM stack.

Sequel Marketplace connects the first-party buyer context created across your webinars and website to the systems your teams already use — CRM, CMS, data, media, and anything you build with APIs, webhooks, and AI.

So your webinars become part of a connected go-to-market motion, not a standalone tactic.

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Explore the Marketplace
Salesforce PardotWebflowClayEloquaZapierWordPressMarketoWebhooksSalesforceHubSpotPowerPoint
One ecosystem for your entire GTM stack.

Sequel has always been built to fit the stack you already run.

Now, Sequel Marketplace brings those connections together in one growing ecosystem for putting webinar engagement, first-party buyer context, content, and AI-powered workflows to work across your go-to-market motion.

Webinars & website
First-party buyer context, created live.
RegistrationsAttendanceEngagementBuyer context
Sequel Marketplace
The connective layer.
ActivatePublishEnrichExtend
Your GTM stack
CRM, CMS, data, media, and whatever is next.
CRMCMSDataMediaCustom
Explore Sequel Marketplace

Connect Sequel with the systems that power your marketing, sales, website, data, and content workflows.

AllCRMCMSDataMediaCustom
CRM
Bring webinar engagement into the systems Marketing and Sales already use.

Sync registration, attendance, engagement, and buyer context with your CRM and marketing automation platforms so teams can act on what your audience is telling you.

HubSpot Integration
HubSpot
Connect Sequel webinars to HubSpot Marketing Events and bring first-party engagement intelligence directly into your Contact records.
Salesforce Sales Cloud Integration
Salesforce Sales Cloud
Easily capture new leads for your Salesforce pipelines using the native integration with Sequel.
Marketo Integration
Marketo
Connect your Sequel session to Marketo Programs natively track event attendance, attendee interaction and engagement seamlessly.
Salesforce Pardot Integration
Salesforce Pardot
Connect your Pardot form with Sequel. Send engagement data into Pardot.
Eloqua Integration
Eloqua
Connect Sequel and Eloqua and seamlessly sync engagement data
CMS
Bring Sequel experiences directly into the web stack that powers your site.

Publish and manage webinars where your audience is already engaging with your brand while keeping the experience and surrounding behavioral context on your website.

Webflow 1-click CMS Integration
Webflow 1-click CMS
Automatically sync your Sequel events to your Webflow website
WordPress 1-click CMS Integration
WordPress 1-click CMS
Automatically sync your Sequel events to Wordpress
Contentful 1-click CMS Integration
Contentful 1-click CMS
Automatically sync your Sequel events into Contentful
Custom CMS Webhooks Integration
Custom CMS Webhooks
Integrate Sequel CMS with any custom CMS. Setup webhooks to automatically create, update, and delete CMS entries based on your Sequel events.
Data
Enrich, analyze, and activate what your audience reveals.

Connect Sequel's first-party webinar and website context with the data, enrichment, and intent platforms your GTM teams rely on.

Coming Soon
Clay Integration
Clay
Use Clay to enrich the people and accounts engaging with your webinars, then combine that enrichment with Sequel context to power segmentation, personalization, and downstream workflows.
Coming Soon
6sense Integration
6sense
Connect Sequel's first-party engagement context with 6sense account intelligence to build a richer view of which accounts are engaging and what they care about.
Available on select plans
Snowflake Integration
Snowflake
Stream Sequel event and attendee engagement data into Snowflake so webinar intelligence can become part of your broader analytics, attribution, and reporting environment.
Media
Keep your webinar content connected to the systems that manage and distribute it.

Extend the value of every session by connecting Sequel with the tools your teams use to manage presentations and media assets.

Coming Soon
Bynder Integration
Bynder
Connect Sequel with Bynder to move webinar recordings, clips, audio, and event media into your digital asset workflows and bring approved assets back into Sequel.
PowerPoint Integration
PowerPoint
Upload your .pptx directly and your animations play, your speaker notes appear, and nothing gets rebuilt or downgraded in the process.
Custom
Extend Sequel into the rest of your stack.

Use APIs, webhooks, and automation to build the workflows your business needs, even when a native Marketplace connection is not yet available.

Sequel API Integration
Sequel API
Integrate your application with Sequel APIs. You can bring webinars in-platform, automate workflows, register users, fetch analytics and much more!
1000+ Apps Integration
1000+ Apps
With our Zapier integration, you can connect your events with an endless list of applications
Built to grow
Your GTM stack won’t stand still. Neither will Sequel Marketplace.

Marketplace builds on the connectivity Sequel customers already rely on and creates a foundation for an expanding ecosystem of native, custom, and partner-built connections.

Connect the systems you use today. Extend Sequel into the workflows you build tomorrow.

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Your webinars create more than engagement.
They create context.

Sequel brings together what happens in the webinar with what happens across your website. Marketplace makes that context useful everywhere else.

Agentic Engagement Cloud

gives you the intelligence layer.

Sequel Marketplace

gives you the connections to act on it.

Turn webinars and video into a go-to-market engine.

Get a demo