The AI Search Reality Check: What's Actually Working (and What's Just Hype)

AI search has quickly become a boardroom conversation, but it's also become one of marketing's noisiest topics. Between new acronyms, bold vendor claims, and constant algorithm shifts, many marketing leaders are struggling to separate meaningful strategy from hype.

In this session, Lindsay Boyajian Hagan, VP of Marketing at Conductor, shares how her team is navigating the shift from traditional SEO to AI search, the experiments they're running, and the organizational changes required to compete in an AI-first world. From new success metrics and cross-functional collaboration to content strategy and AI adoption, this conversation offers practical guidance for marketing leaders looking to build a sustainable competitive advantage, not chase the latest buzzword.