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Kaleidoscope unlocks 1900+ hours of website traffic with embedded hybrid events

Kaleidoscope Learning is a company that specializes in online education for professionals. Led by David Guralnick, its President & CEO, the company aims to use innovative technology to create enjoyable, effective, meaningful learning experiences and improve job performance.

To bridge the large gap between academic research and practical applications in the field of e-learning, they launched The Learning Ideas Conference, an annual event. In response to the pandemic and evolving needs, The Learning Ideas Conference adopted a hybrid approach, offering both in-person and online participation. This allowed attendees from around the world to join virtually, fostering global collaboration and networking.

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The challenge of aligning in-person & virtual experiences

Over the years, The Learning Ideas Conference experimented with different virtual event solutions. However, these platforms wouldn’t be able to scale with the growing conference due to:

  • Poor user & attendee experience including things like video lag
  • Lack of security and personalization options
  • Clunky on-demand replays
  • Inefficient functionality & processes

Finding a scalable hybrid event solution

Sequel helped them eliminate the challenges they faced when trying to tailor the event attendee experience with their previous solutions by:

  • Embedding the conference on their own website
  • Creating a secure virtual space only accessible by password
  • Activating on-demand replays right after each session on their site
  • Allowing various speaker content formats to be shared without lag time

managing online engagement

Driving the 1900+ hours attendees have spent on the website

724+ hours of engagementvirtual event1900+ hours spent on their website42% of attendees even came back to watch the replays after already attending the live session

Not to mention the large number of return guests from previous years with ~72% of virtual registrants attending the conference live.

Kaleidoscope Learning Ideas Conference achieved success with Sequel by providing a seamless and inclusive experience for both in-person and virtual attendees that keeps people coming back every year. Sequel’s flexibility, usability, and ability to tailor the user experience make it an ideal choice for creating engaging and interactive hybrid conferences.

Kaleidoscope Learning uses Sequel.io for Webinar Solutions
E-Learning
11-50 employees
New York, NY
1900+
hours spent on the website
42%
of attendees watched live & on-demand
72%
of registrants attended live
"Our goal is to design as much of the experience as we can. And when we’ve used some of the other products out there, we found ourselves a little bit limited and almost feeling like we had to apologize for the experience that people got… we have a lot more control over that with Sequel."
David Guralnick, Ph.D.
Conference Chair
"If you think about using Sequel, we found it to be a really excellent tool to use for both for individual, more webinar kinds of things, and for conferences with a lot of parallel sessions. So we would recommend it."
David Guralnick, Ph.D.
Conference Chair