CRM integration

Marketo + Sequel

Connect your Sequel session to Marketo Programs natively track event attendance, attendee interaction and engagement seamlessly.

Get a demo

Read the setup guide

Welcome to the most advanced webinar CRM integration with Marketo. The Sequel and Marketo Integration lets you track registrants and attendees in a Marketo Program. You can set custom statuses like registered, attended, no-show, and on-demand. Sequel will pass over all registrant and engagement data to the Person in your Marketo CRM as structured data. This helps you start workflows based on how leads interact and engage.

with Sequel, engagement data is in Marketo instantly - we don't have to set up campaigns manually to trigger lead scoring. Nadine Regan, Marketing Operations Manager, Salesloft

What you can do

Marketo and Sequel, connected

Sequel registration Field Mapping in Marketo

‍Sync Program Members and Update Their Status Automatically

Members

Sequel.io offers 4 statuses for each person who registers for your event.

Registered - every user who registered for your event
Attended - users who attended live
No Show - users who registered but did not attend
On Demand - users who viewed your On Demand Replay

‍Set up a Marketo form with Sequel‍

Unlike many webinar tools, Sequel doesn't need any webhook setup or smart campaign to link a Marketo Form. Just add the Marketo form ID and URL, and we'll take care of everything else.

The Marketo integration handles complex workflows, like recurring and series of events. Here's how customers commonly use it:

Use one Marketo form for many events. Put the form ID into Sequel and switch the Marketo Form URL for each event. Sequel signs up users for the right event
One Marketo form for different dates and times of an event. Add a dropdown to your form. When someone picks a date/time, Sequel registers them for those specific sessions
A Marketo form for recurring webinars. Add a recurring option for your form and Sequel will send out a recurring calendar invite, similar to Google Calendar

Combine Sequel and Marketo Form on One Landing Page

Having Sequel on the same page as your registration form makes it quicker for attendees to access. They can join live or view the on-demand session without waiting for a confirmation email. Learn more, here.‍

All Data Passed from Sequel to Marketo

Program>Members>Activity Log

Registration Data with Questions (When user Registers)

Company Name: Company in Sequel platform
Event name: Name of the event Registered
Question and answers: Custom questions and answers
Person ID:: ID setup by Marketo
Event ID:: Event ID from Sequel
Timestamp: When registration happened

Live Attendance with Engagement Data (when user attended live)

Joined at: Timestamp that user joined
Company name: Company in Sequel platform
Event name: Name of the event Registered
Percentage View Time: Percentage of time user spent in the event
Person ID:: ID setup by Marketo
Attending User Info
View Time: Number of minutes attended live
Time joined Event: Timestamp joined the event
Time left the event: Timestamp left the event
Event ID:: Event ID from Sequel
Attended Date: Date of the live event
Polls Answered and # - Total number of polls voted in and answers they submitted
Questions Asked and # - Total number of questions submitted in Q&A and what specific questions the user asked