HubSpot Integration
Create dynamic lists, score leads, and trigger workflows based on the actions of registrants and attendees at your Sequel event
Category:
CRM Integration
Setup guide
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HubSpot Integration

Sequel offers a native integration with Hubspot that allows you to create dynamic lists, do lead scoring and trigger workflows based on actions of registrants and attendees.

Create or Update Contact on event registration

Send user engagement

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Sequel Integration with HubSpot Forms

Sequel stands out among webinar tools by not requiring webhook setups or complex workflows in Hubspot to integrate a HubSpot Form. Simply select the Hubspot form from a dropdown list in Sequel and the connection is done automatically.

The integration with HubSpot is designed to support complex workflows such as series or recurring events. Common uses include:

  • Single Event, Multiple Sessions: Include a dropdown in your form. When a participant selects a session, Sequel registers them for that specific session.
  • Recurring Webinars: Integrate a recurring option in your form, and Sequel will issue a recurring calendar invite, similar to those from popular calendar applications.‍

Mapping Sequel Registration Fields to HubSpot

Automatic setting of sources in Hubspot

Learn more, here.

Comprehensive Data Transfer from Sequel to HubSpot

Registration Information (Sequel.io: Registration activity)

  • Company Name ➝ Associated Company in Sequel
  • Event Name ➝ Name of the event registered for
  • Questions and Answers ➝ Custom questions and their responses
  • Contact ID ➝ Unique identifier assigned by HubSpot
  • Event ID ➝ Identifier for the event in Sequel
  • Timestamp ➝ Time of registration

Live Attendance and Engagement Data (Sequel.io: Attendance Engagement Data)

  • Join Time ➝ Timestamp when the user joined
  • Company Name ➝ Associated Company in Sequel
  • Event Name ➝ Name of the event registered for
  • Engagement Percentage ➝ Time spent engaged in the event
  • Contact ID ➝ Unique identifier assigned by HubSpot
  • Attendance Details:
  • Duration Attended ➝ Minutes spent live
  • Event Join Time ➝ Timestamp when the event was joined
  • Event Exit Time ➝ Timestamp when the event was left
  • Event ID ➝ Identifier for the event in Sequel
  • Attendance Date ➝ Date of the live event
  • Interaction Data:
  • Poll Responses ➝ Total polls participated in and responses
  • Questions Asked ➝ Total questions asked in Q&A and specifics

On-Demand Viewing and Engagement Data (Sequel.io: On-demand Attendance Data)

  • Join Time ➝ Timestamp when the replay was viewed
  • Company Name ➝ Associated Company in Sequel
  • Event Name ➝ Name of the event registered for
  • Replay Engagement Percentage ➝ Percentage of the replay watched
  • Contact ID ➝ Unique identifier assigned by HubSpot
  • Viewing Details:
  • Viewing Duration ➝ Minutes of replay watched
  • Replay Join Time ➝ Timestamp when the replay was accessed
  • Replay Exit Time ➝ Timestamp when the replay was exited
  • Event ID ➝ Identifier for the event in Sequel
  • Viewing Date ➝ Date of replay viewing