NewMeet Sequel AgentsGet started today
Back to CMO Series

Game Changers: Leah Allen

About

What does it take to make a brand repositioning deliver measurable business impact?

Leah Allen, CMO at Syndigo, will unpack how her team reimagined its positioning, messaging, and website experience, driving a 100% increase in organic web traffic. She shares why they chose to lead with customer challenges rather than AI buzzwords, how they brought their new positioning to life through an integrated go-to-market strategy, and the role of SEO and AI search optimization in driving results.

We’ll explore how marketing leaders can balance human creativity with AI-powered execution, build stronger audience trust, and scale personalized messaging across increasingly complex markets.

Featuring
Leah Allen
Leah Allen
CMO @ Syndigo
LinkedIn
Hear from more Game Changers
The $6K Category Creation Playbook: How One CMO Rewrote the Rules
The $6K Category Creation Playbook: How One CMO Rewrote the Rules
November 5, 2026
Positioning at AI Speed: How to Stay Relevant When the Market Won’t Sit Still
Positioning at AI Speed: How to Stay Relevant When the Market Won’t Sit Still
October 29, 2026
Growing Marketing With AI, Not Around It
Growing Marketing With AI, Not Around It
October 22, 2026
The Challenger Brand Playbook: You Can’t Outspend Them. So Outmaneuver Them.
The Challenger Brand Playbook: You Can’t Outspend Them. So Outmaneuver Them.
October 8, 2026
The Great AI Sameness: How to Build a Brand That Actually Stands Out
The Great AI Sameness: How to Build a Brand That Actually Stands Out
October 1, 2026
AI Ate the Org Chart: How CMOs Are Rethinking Headcount, Roles & the Marketing Team
AI Ate the Org Chart: How CMOs Are Rethinking Headcount, Roles & the Marketing Team
September 24, 2026