Introducing the Sequel Agentic Engagement Cloud and Sequel Marketplace, two connected layers designed to turn webinars into a more intelligent, agentic, and integrated part of your go-to-market motion.

Attention has never been harder to earn. So when someone chooses to spend 30, 45, or 60 minutes with your company in a webinar, virtual event, or live video experience, that moment matters. They are:

• Giving you their time
• Asking questions
• Responding to polls
• Exploring resources
• Showing you what they care about

A webinar isn’t simply another marketing channel. It’s one of the richest opportunities you have to create a real human connection and learn something meaningful about the people you want to build relationships with.

But webinar technology has traditionally been designed around the event itself.

• Create it
• Promote it
• Go live
• Report on attendance
• Move on to the next one

Sequel was designed for what comes next. Because Sequel webinars happen directly on your website, webinar engagement can exist alongside the rest of a buyer’s first-party website behavior, including:

• What they explored before the event
• What they watched
• What they asked
• What they clicked
• What they did afterward

That gives marketers something far more valuable than another attendee report - it gives them context around the relationship.

At Human Moments: Agentic Momentum, we announced the next evolution of Sequel, built on that foundation. It comes together in two major layers:

1. The Sequel Agentic Engagement Cloud, which turns first-party webinar and website context into intelligence, personalized experiences, and agentic execution.
2. And Sequel Marketplace, which connects that intelligence to the broader go-to-market ecosystem so teams can actually put it to work.

Together, they represent a new way to think about webinar-led GTM.

Introducing the Sequel Agentic Engagement Cloud

The Sequel Agentic Engagement Cloud is the operating and first-party intelligence layer for your webinar program and the broader GTM motion around it. It brings together agents, intelligence, personalization, segmentation, experience creation, and engagement signals in one connected system.

The idea is straightforward: Your team should not have to manually operate every repetitive step of a webinar program, and the rich context your audience gives you should not sit unused in a dashboard. It should help determine what happens next.

Sequel Agents: move from operating the workflow to directing it

The Agentic Engagement Cloud starts with Sequel Agents, a suite of agentic workflows built specifically for webinar marketers.

Unlike general-purpose AI tools that start with a blank prompt, Sequel Agents can work from the context already inside your webinar program.

• They know the events you run
• They can work from webinar and website engagement
• They can operate within the systems and workflows surrounding your program
• And they are designed to help marketers plan, execute, analyze, repurpose, and act

Three agents are available out of the box:

1. Build

Build helps take the repetitive work out of creating and preparing webinars. It can help marketers plan what to run, create the event and event experience, connect the necessary pieces, and check that everything is ready before the event goes live.

That means less time spent moving between setup screens, checking configurations, rebuilding pages, and making sure every operational detail is in place.

The marketer sets the direction, and Build carries the workflow forward.

2. Scale

Every webinar contains far more valuable content than the live session alone. Scale helps turn those conversations into more content, so one event can continue working across the broader campaign.

Instead of manually moving recordings between tools and rebuilding the same post-event content workflow every time, marketers can use agents to help transform webinar conversations into assets they can continue using.

3. Convert

Traditional webinar follow-up often starts with a list of attendees. Convert starts with a different question: Who actually matters, why, and what should happen next?

Convert uses the context inside Sequel to help identify the people and accounts showing meaningful engagement, explain the signals behind that engagement, and help move the right audiences toward action.

The goal is not simply more automation - it’s better action based on better context.

Set the direction once. Let agents carry the repetitive work forward.

The real power of Sequel Agents becomes clearer across a recurring webinar program. Instead of rebuilding the same workflows for every event, marketers can establish how they want the program to operate and let agents take on repetitive work event after event.

• Your team still owns the strategy
• Your team still creates the ideas
• Your speakers still create the conversations
• Your marketers still make the judgments that matter
• The agents provide leverage around all of it

And Build, Scale, and Convert are only the start. Teams can extend the agentic model with custom agents designed around their own webinar workflows. And with the Sequel MCP Server, Sequel context and supported agentic capabilities can also extend into the AI environments teams already use.

The result is not simply AI added to a webinar platform - iIt’s an extensible agentic operating layer built around the webinar program.

Sequel Intelligence: Turn Engagement Into Actionable Buyer Context

Engagement data is useful, but understanding is more useful.

Sequel Intelligence turns webinar and website behavior into actionable buyer and account-level intelligence. Instead of forcing teams to interpret a long list of individual activities, Sequel Intelligence can surface:

• Buyer and account-level scores
• AI-generated engagement summaries
• The context behind a person’s engagement
• Recommended next steps

That helps marketers answer the questions that actually matter.

• Who should we pay attention to?
• What are they interested in?
• What has changed?
• What should Marketing or Sales do next?

And that intelligence does not have to stay inside Sequel.

Sequel Intelligence can sync into contact and account-level properties inside your CRM, giving Sales the context they need inside the system where they already work. Instead of handing Sales another dashboard to check, Sequel brings the intelligence to them.

Personalization: Turn Buyer Context Into More Relevant Experiences

Once you understand more about a buyer, the next step is making the experience more relevant. That’s where Personalization comes in.

Sequel can use first-party webinar engagement, website behavior, CRM context, and audience intelligence to continuously segment audiences and dynamically adapt what buyers see on your website.

The webinar remains the human moment at the center, but the experience around it can change.

• One visitor might see educational resources that help them explore a topic more deeply.
• Another might see relevant product content.
• Another might see customer proof or an invitation to take the next step.

Content, resources, and calls to action on the webinar page can adapt as Sequel learns more about what a buyer is interested in and how they are engaging. Instead of sending every person through the same static experience, marketers can create experiences that respond to the context buyers are already providing.

This is an important step toward Sequel’s broader vision for the Intelligent Website, where owned digital experiences become more adaptive as they learn from engagement.

Experience Builder + Brand Kit: Turn Intelligence Into Experiences on Your Website

Of course, more intelligent experiences only matter if marketers can actually create them. That’s why we’re also introducing Experience Builder. Experience Builder gives marketers modular building blocks for creating polished webinar and event experiences directly on their websites.

Those blocks can include:

• The webinar experience itself
• Speaker information
• Event agendas
• Supporting content
• Resources
• Calls to action

Marketers can assemble and update those experiences without rebuilding pages from scratch, and Brand Kit helps ensure those experiences consistently reflect the company’s visual identity.

And because Experience Builder is part of the Agentic Engagement Cloud, marketers do not always have to build those experiences manually. A Sequel Agent can help create and update them through an agentic workflow.

The result is a new operating model: Build the experience yourself when you want hands-on control, or direct an agent and let Sequel do more of the execution.

Video creates connection. Engagement creates intelligence. Agents create leverage.

These launches all reinforce the same model.

• Video creates connection: It gives people a place to share expertise, ask questions, exchange ideas, and build trust.
• Engagement creates intelligence: Every meaningful interaction adds context to the relationship.
• Agents create leverage: They allow marketers to put that context to work without manually operating every workflow around it.

Sequel connects all three.

But the story doesn’t stop inside Sequel, because a webinar can’t become part of a true go-to-market motion if its data, intelligence, and outputs remain trapped inside the webinar platform.

That brings us to the second major launch.

Introducing Sequel Marketplace

Sequel has always been built to fit the stack marketers already run, including:

• CRM
• Marketing automation
• CMS
• Web workflows
• Automation
• APIs and webhooks

Connectivity has been part of Sequel’s foundation from the beginning because webinar engagement only becomes more valuable when it can be used elsewhere. Now we’re taking that foundation much further.

Sequel Marketplace transforms Sequel’s robust suite of integrations into a full-scale ecosystem designed to connect webinars, engagement intelligence, AI outputs, and the rest of your go-to-market stack.

The goal is not simply to offer a longer list of integrations - it’s to make the webinar a connected part of the GTM motion. The intelligence created in Sequel should be able to move into the systems that power your campaigns:

• Your website
• Your CRM
• Your enrichment and intent strategy
• Your automations
• Your sales workflows
• Your AI

And context from those systems can make the experiences and actions around your webinar program more useful in return.

New and expanded Marketplace connections

As part of the Marketplace launch, we’re expanding Sequel’s ecosystem with new and deeper connections including:

• HubSpot: Deeper HubSpot connectivity helps teams bring Sequel webinar engagement and intelligence into the marketing and CRM workflows they already use.
• Contentful: Contentful extends Sequel’s CMS ecosystem, making it easier for teams using modern content infrastructure to bring Sequel-powered experiences into their website strategy.
• Clay: Clay gives marketers another path to put Sequel’s first-party engagement context to work alongside enrichment and go-to-market workflows.
• Coming soon - 6sense: 6sense is also coming to Sequel Marketplace, extending the connection between Sequel’s first-party webinar and website engagement and account-level intent workflows.

These join an already robust ecosystem spanning CRM and marketing automation, CMS and websites, Zapier, webhooks, APIs, and other GTM connections.

And Marketplace is designed to keep growing. The vision is an ecosystem where Sequel customers, partners, and technology providers can continue extending how webinar intelligence connects to the rest of GTM.

From standalone webinar tactic to connected GTM motion

For too long, webinar programs have operated as their own siloed channel.

• A separate platform
• A separate workflow
• A separate dataset
• A separate follow-up motion

But the buyer doesn’t experience your company that way. They experience one relationship:

• They visit your website
• They read your content
• They attend your webinar
• They ask a question
• They return later
• They talk to Sales

The more connected those interactions become, the more useful the context becomes. That’s what the combination of Agentic Engagement Cloud and Sequel Marketplace is designed to make possible.

Agentic Engagement Cloud gives you the intelligence layer.

It helps you understand the relationship, orchestrate the experience, and use agents to carry work forward.

Sequel Marketplace gives you the connections to act on it.

It makes sure that intelligence can flow into the systems that power the rest of your go-to-market motion.

Together, they put webinars where we believe they belong: Not off to the side as an isolated marketing tactic - at the center of a connected, intelligent GTM motion.

Human moments, Agentic momentum

AI is changing how marketing teams work, but we don’t believe the future of GTM is less human. We believe it is more human, because as AI makes information easier to produce, real expertise, personality, judgment, conversation, and trust become even more valuable.

Those are the things people create. The role of agents is not to replace them. It’s to create leverage around them - to take on repetitive execution, help teams understand what their audiences are telling them, make the next experience more relevant, and connect the signals and systems that should already be working together - so marketers can spend more time on the work only people can do.

Humans create the moments.

Agents create the momentum.

And Sequel connects both.

Request early access to the Agentic Engagement Cloud, explore Sequel Marketplace, or request a Sequel demo.