You Can’t AI Your Way Out of a Broken Marketing Org

AI has the potential to transform marketing, but it can’t fix a broken foundation. When Deb Wolf joined Dataminr, she expected to step into a marketing organization ready to accelerate. Instead, she found fragmented teams, disconnected budgets, overlapping roles, and no unified corporate narrative.

In this session, Deb shares how she rebuilt the marketing organization while navigating the next wave of disruption: AI. She’ll unpack how she prioritized what to fix first, aligned marketing around the business and buyer, and is now rethinking roles, workflows, and team structure for an AI-first future. Tune in for a candid conversation about why AI transformation starts with organizational transformation, and what CMOs need to get right before they can truly take advantage of what AI makes possible.