Human Moments. Agentic Momentum. · Aug 26Save your seat

Own the moment

AI-powered webinars, hosted on your website—so you can capture, understand, and act on buyer intent while it’s happening.

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Enterprise ready

Built for enterprise GTM teams

Strict security, data, and integration requirements — Sequel becomes part of the system that drives your stack, not a tool that sits outside it.

Security & access
SOC 2 Type II compliant · SSO support (SAML, Okta, Google Workspace) · Enterprise-grade controls for governance and auditability
Data ownership & flow
Bi-directional sync with CRM and MAP · Your engagement data stays within your systems · Real-time data flow, not delayed exports
Integrations & extensibility
API-first architecture with webhooks · Works with your existing CMS · Connects to tools like Zapier, Clay, and your broader GTM stack
Data warehouse ready
Native compatibility with Snowflake and modern data platforms · Built for advanced analytics, attribution, and modeling
Scale & performance
Global infrastructure designed to support large, distributed audiences · Reliable performance at enterprise volume
AI + infrastructure
MCP server for real-time orchestration across systems · Native AI integrations for scoring, personalization, and automation
Why leading GTM teams choose Sequel
“We’ve been using Sequel at 6sense for almost 2 years. We see the value of our webinars in driving the right traffic, engagement, etc., and understand their journey before and after the session.”
Adam Kaiser
Vice President, Brand & Growth Marketing, 6sense
11,000+ site-wide visits
“With Sequel, we’re able to show how our webinars contribute value & real business impact – our first webinar series drove over 11,000 site-wide visits and influenced millions in pipeline!”
Victoria Squire
Sr. Inbound Marketing Manager, Salesloft
+77% pipeline captured
“After switching to Sequel.io, we’ve increased pipeline captured by 77% and our on-demand views by 75% with the recording being available instantly.”
Nadine Regan
Marketing Operations Manager, Cresta
“Sequel is able to automatically sync with both HubSpot & Salesforce and updates Campaign Member Status, which used to take me hours post-webinar.”
Ottavio Dattolo
Sr. Demand Generation Manager
How you can engage

Three ways to bring Sequel to your portfolio

Deploy Sequel within your firm
Use Sequel for your own events, summits, and portfolio programming. Create a branded, data-rich experience that keeps your audience on your domain.
Activate your portfolio with preferred access
Extend a 20% VIP discount to your portfolio companies. Standardize a high-performance GTM motion across your ecosystem.
Bring Sequel into your value creation program
Co-host an executive or operator-level educational session with Sequel. Topics include the future of intelligent websites and building a revenue-driven webinar program.
FAQs
What is Sequel, and what problem does it solve?

Sequel is an engagement layer for your website. It allows companies to host webinars, events, and content experiences directly on their own domain, capturing first-party engagement data and turning it into pipeline. Instead of sending your audience to third-party platforms, you keep them where conversion actually happens.

How is Sequel different from platforms like Zoom, ON24, or Goldcast?

Those platforms are built for broadcasting events. Sequel is built for driving outcomes. The core difference is ownership. With Sequel, the experience lives on your website, your data flows into your systems in real time, and every interaction can be used for personalization, scoring, and follow-up. It’s not just an event tool. It’s part of your GTM infrastructure.

How does Sequel integrate into a company’s existing tech stack?

Sequel is designed to fit into what companies already use. It supports bi-directional sync with CRMs and marketing automation platforms like Salesforce, HubSpot, and Marketo. It connects to data warehouses like Snowflake. And it offers APIs and webhooks for custom workflows. Most teams don’t need to rip anything out. They layer Sequel in.

How quickly can a portfolio company get up and running?

Most teams can launch their first experience in a matter of weeks, not months. Because Sequel runs on the company’s existing site and integrates with their current systems, there’s no heavy lift to stand up a separate environment. Time to value is typically measured in the first campaign, not the first quarter.

What kind of results are companies seeing?

The biggest shift is in conversion. When audiences stay on your site, they explore more content, engage longer, and are more likely to take action. Companies see higher demo conversion rates, better attribution, and more usable engagement data across their funnel.

What is the Operating Partner program?

The Operating Partner program is designed for VC and PE firms that want to bring Sequel into their portfolio in a structured, repeatable way. We work directly with operating partners to identify the right companies, support rollout, and share best practices across the portfolio. The goal is to create a consistent, scalable advantage in how portfolio companies drive pipeline and capture data.

How do you support operating partners and their portfolio companies?

We don’t just provide the platform. We partner on rollout strategy, help prioritize use cases, and share proven playbooks across companies. Operating partners get visibility into adoption and outcomes, while portfolio companies get hands-on support to implement quickly and effectively.

Is this relevant for all portfolio companies, or only certain types?

Sequel is most impactful if a company is investing in webinars, content, or demand generation. Part of the program is helping you identify where it will drive the most immediate impact.

What’s the commitment to get started?

There’s no requirement to roll this out across the entire portfolio at once. Most firms start with a small set of companies, prove the impact, and expand from there. We’ll help you identify the right starting point and build the case internally.

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