Inside Cordial's Webinar Motion: A 70% Attendance Rate and a Follow-Up Playbook for Enterprise vs. Mid-Market

Most product webinars are lucky to pull 40 to 50% of registrants into the room. Cordial's Madeleine Work consistently hits 70%, and turns a room that's mostly customers and late-stage prospects into real adoption and pipeline. In this Masterclass, she’ll break down the full motion: how she engineers attendance (a $5 coffee sent an hour before, live polls, and a points-based giveaway), how she reports impact using ARR of attendees and influenced pipeline, and the part most teams fumble: the follow-up. You'll see exactly how her enterprise play (CS-led 1:1 outreach built on what each attendee said they wanted to implement) differs from her mid-market play, and how to run both without dropping a lead.

What you'll learn:

• How to drive a 70% attendance rate with pre-webinar gifting and in-session engagement tactics
• How to run product webinars for a customer-heavy audience with adoption and deal acceleration as the goal, not lead volume
• How to report impact using attendee ARR and influenced pipeline
• How to build two distinct follow-up motions, enterprise vs. mid-market, so no lead slips through