Allie Smith

Marketing

Articles

23 articles by Allie Smith

April 13, 2026

Post Webinar Survey Questions That Turn Feedback Into Pipeline

Post webinar survey questions that turn feedback into revenue signals. Questions that sales actually uses (with templates).

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How Does a Webinar Work? Complete Guide for B2B Teams

Webinars

April 10, 2026

How Does a Webinar Work? Complete Guide for B2B Teams

Learn webinar mechanics, setup process, and revenue optimization. From technical basics to advanced intelligence workflows for B2B marketing.

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15 Webinar Email Templates to Increase Conversions

Webinars

April 10, 2026

15 Webinar Email Templates to Increase Conversions

15+ proven webinar email templates for B2B teams. From invitations to follow-ups that convert attendees into qualified leads and revenue.

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Virtual Event Gamification: Turn Webinar Engagement Into Revenue Pipeline

Virtual events

April 9, 2026

Virtual Event Gamification: Turn Webinar Engagement Into Revenue Pipeline

Learn these virtual event gamification strategies that connect interactive experiences to revenue outcomes for B2B marketing teams.

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Virtual events

April 9, 2026

Virtual Event Branding: Complete Guide to Revenue-Driving Brand Experiences

Master virtual event branding with data-driven strategies that boost engagement and drive pipeline instead of just more attendance.

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Virtual events

April 9, 2026

Virtual Event Strategy: The Revenue-First Framework for B2B Pipeline Growth

Build a virtual event strategy that drives pipeline. Use this framework for owned-site delivery, engagement tactics, and revenue attribution.

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Webinars

April 8, 2026

How to Name a Webinar Series That Builds Brand Recognition

Build memorable webinar series names that drive consistent registrations with research-backed frameworks and B2B examples

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Webinars

April 8, 2026

Webinar Strategy Plan: A Revenue-First Framework for B2B Teams

Build a webinar strategy that drives pipeline, not just attendance. 8-week planning framework with ROI measurement and modern tactics.

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Webinar Evaluation Questions for Feedback (& Revenue)

Webinars

April 7, 2026

Webinar Evaluation Questions for Feedback (& Revenue)

Strategic webinar survey questions that connect feedback to pipeline. Get higher response rates and actionable insights for revenue growth.

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Webinar Follow Up Email Templates That Convert (2026)

Webinars

April 7, 2026

Webinar Follow Up Email Templates That Convert (2026)

Proven webinar follow-up email templates that drive 58% open rates. Includes timing, personalization, and CRM integration strategies.

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April 6, 2026

Webinar Introduction Script: 3 Templates to Hook Audiences

Copy-paste webinar introduction scripts that keep audiences engaged. 7 proven templates with timing, personalization, and revenue impact data.

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Virtual Event Budget Planning: Costs and ROI Frameworks

Virtual events

April 3, 2026

Virtual Event Budget Planning: Costs and ROI Frameworks

Complete virtual event budget breakdown with real costs, hidden expenses, and ROI frameworks with smarter budgets that drive pipeline.

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Virtual events

April 2, 2026

The Complete Virtual Event Survey Guide for B2B Teams

Create a virtual event survey that captures revenue-grade feedback with proven questions plus integration strategies for B2B marketers.

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Webinar Landing Page Best Practices: Our Best (& Proven) Strategies

Webinars

March 31, 2026

Webinar Landing Page Best Practices: Our Best (& Proven) Strategies

Increase registration rates with these battle-tested webinar landing page best practices. Includes everything you need to know!

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9 Hybrid Event Examples (Plus What Made Them Work)

Hybrid events

March 31, 2026

9 Hybrid Event Examples (Plus What Made Them Work)

9 hybrid event examples from Apple, Microsoft, HubSpot, and more with verified attendance data and the strategies that made each format work.

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What Is a Hybrid Event (& Are They Worth It)?

Hybrid events

March 30, 2026

What Is a Hybrid Event (& Are They Worth It)?

Learn what is a hybrid events, explore 5 types with examples, and discover why 73% of organizers plan to continue using this format.

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How to Create an Evergreen Webinar to Drive Persistent Pipeline

Webinars

March 26, 2026

How to Create an Evergreen Webinar to Drive Persistent Pipeline

Evergreen webinars run on autopilot, capture first-party data on your website, and build pipeline while your team focuses on strategy.

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How to Increase Audience Engagement in Virtual Events

Hybrid events

March 25, 2026

How to Increase Audience Engagement in Virtual Events

Learn how to capture behavioral signals that feed pipeline, not vanity dashboards, and increase audience engagement in your events.

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How to Host a Webinar That Actually Drives Pipeline

Webinars

March 24, 2026

How to Host a Webinar That Actually Drives Pipeline

Learn how to host a webinar from start to finish. Discover the best platforms and strategies to run a successful online event.

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Virtual Event Production: What It Costs & How to Keep It In-House

Virtual events

March 16, 2026

Virtual Event Production: What It Costs & How to Keep It In-House

Virtual event production explained: what it costs, who you need on the team, and when to bring it in-house.

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July 31, 2025

Accuracy and Integrity: Our Response to Goldcast's Misrepresentations About Sequel.io

Sequel addresses misleading claims by Goldcast, clarifying our robust capabilities in webinars, event strategies, seamless embedding, advanced analytics, customer…

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June 27, 2025

Seamless Web Experiences: How Sequel’s Embedded Events Go Beyond the Frame

Discover the key differences between Sequel and Goldcast's embedded event solutions. Learn why Sequel offers a seamless, all-in-one experience—from registration to…

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February 8, 2025

What GTM Leaders Are Doubling-Down on in 2025: Insights from The Executive Game Changers Experience

We brought 50 top GTM minds together to share their insights on the 6 key themes shaping GTM strategy in 2025.

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