Embedding with Webflow
Learn how to embed your Sequel webinar events directly into your Webflow website in just a few simple steps. Let’s get started! Copy the Embed Code In your Sequel admin dashboard, select an event and go to the Embed tab. Find the “Any Page Code” option with the Webflow logo, then click to copy the embed code. Add the Code in Webflow Open your Webflow page editor, add a block, and select the Embed block. Paste the code from Sequel into the block, save, and preview your page. Consider a CMS for Multiple Events If you’re managing an event series or building an on-demand library, set up a content management system (CMS). This streamlines page creation and organizes your events by upcoming, live, or on-demand content. Get Inspired Check out the Powered by Sequel page for real-world examples of event series created by Sequel customers.
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All Academy videosSequel.io + HubSpot: Webinar Impact Reports
Learn how to use your Sequel webinar data to create reports in HubSpot that highlight the **deal and revenue impact** of your webinar strategy. Let’s dive in! Create Webinar Impact Properties 1. Go to HubSpot settings and navigate to Properties under Data Management. 2. Create a Contact Property: - Name: Webinar Impact (or your series name) - Type: Yes/No Checkbox - Add a description (optional, but helpful for your team). 3. Create a similar Company Property for company-level tracking. Build a Workflow 1. Create a Workflow: - Choose a Contact-based blank workflow. 2. Set the Enrollment Trigger: - Search for Sequel.io integration filters. - Select Registration Activity and set it to “is known” to capture anyone who registers for a webinar. 3. Add Actions to Update Properties: - Edit the Contact Record and set the Webinar Impact property to Yes. - Edit the Company Record and update the Company Property to Yes. Now, any registrants will automatically have these properties marked in their records. Create Reports to Show Webinar Impact With these properties set, you can now create insightful reports: 1. Deal Impact Reports: - Compare deals with and without webinar impact. For example: - Webinar-influenced deals may have a higher close rate (e.g., 65%) compared to non-influenced deals (e.g., 41%). 2. Deal Velocity: - Measure how quickly webinar-influenced deals move through the pipeline. - Use this to identify opportunities to create content that accelerates decision-making. 3. Other Metrics: - Total count of deals impacted. - Average deal size. - Revenue generated by webinar-influenced deals.
Watch the videoSequel.io + Salesforce: Using Engagement Data
Learn how Sequel.io integrates with Salesforce to pass key engagement data, including registrations, live attendance, on-demand views, and interaction metrics like polls and Q&A. This video walks you through verifying the integration, exploring data fields in Salesforce, and using that information to build custom reports. Discover how to qualify leads, filter high-value attendees, and create actionable workflows to empower your sales team. Start leveraging Sequel data in Salesforce today! https://help.sequel.io/en/articles/8863463-integrate-salesforce-and-sequel-io
Watch the videoTrack the Customer Journey with Audience Insights
Learn how to set up and use Audience Insights to track attendee behavior before, during, and after your events. This video walks through how to install the Sequel Pixel, customize lead scoring, and analyze visitor activity to improve your marketing strategy. You'll see how to identify high-intent leads, understand content performance, and optimize post-event follow-ups. If you're on the Business plan, get started today by setting up Audience Insights in your Sequel.io dashboard. Audience Insights Set-up Documentation - https://help.sequel.io/en/articles/10150225-audience-insights-set-up
Watch the videoIntegrating with Salesforce
In this video, we’ll show you how to connect your Sequel and Salesforce accounts for seamless integration. By syncing webinar registration and engagement data, your team can work faster with cleaner data. We’ll cover the key steps to set up the integration, including mapping statuses and fields for accurate reporting. Plus, learn how to clone events to streamline future setups. Get ready to enhance your workflows and make the most of your Sequel and Salesforce integration!
Watch the videoIntegrating with HubSpot
In this video, we’ll walk you through connecting your Sequel.io and HubSpot accounts for seamless data exchange. You'll learn how to map custom fields, sync attendee engagement data, and use HubSpot forms to register attendees for Sequel events. We’ll also cover how to automate processes through lists and workflows triggered by webinar activities, and show you how to save time with the clone event feature. With this integration, you’ll enhance data accuracy and streamline your marketing efforts. Stay tuned for more tips on mastering Sequel.io!
Watch the videoSequel + Descript
In this video, we’ll show you how to repurpose your Sequel.io webinars into bite-sized, shareable content using Descript. You’ll learn how to download webinar recordings from Sequel.io, use Descript’s transcription and editing tools to polish the content, and automatically generate clips optimized for social media. We’ll also cover quick enhancements like removing filler words, cleaning audio, and adjusting gaps. By the end, you’ll know how to efficiently turn long-form webinars into multiple clips for platforms like LinkedIn and YouTube, driving more traffic back to your website. Stay tuned for more tips in Sequel Academy!
Watch the videoEmbedding with WordPress
Learn how to embed your Sequel webinar events on your WordPress website using the Sequel WordPress plugin. Let’s dive in! Install the Plugin Visit the help center article “Embedding Sequel with WordPress” (link in the notes below) to download the plugin. In WordPress, go to Plugins > Add New > Upload Plugin, then upload and install the file. Find the Shortcode In Sequel, go to your event’s Embed tab, copy the WordPress Shortcode, and paste it into a Shortcode block on your WordPress page. Adjust the Layout (Optional) If the embed height is off, go to Appearance > Customize > Additional CSS in WordPress. Paste the provided CSS snippet from the help article, and it’s fixed! Centralize Your Events For advanced users, you can go ahead and set up a CMS to easily manage multiple events, like academies or webinar series, and keep everything organized.
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