The market looks different than it did six months ago. Cvent bought ON24 for $400 million in April 2026, right after acquiring Goldcast at the end of 2025, which means three platforms that used to compete with each other are now owned by the same company. If you are evaluating livestreaming services right now, that … Continued
Virtual events aren’t what they were three years ago. The format has matured past “let’s just put our conference on Zoom” into something genuinely useful for pipeline generation, if you pick the right format and run it well. The shift worth paying attention to: B2B buyers now treat virtual events as research sessions. They show … Continued
Livestreaming an event is not the same as joining a Zoom call. When you are broadcasting to hundreds or thousands of attendees, the technical bar is higher, the production quality matters more, and the margin for error shrinks. A bad audio connection in a team meeting is annoying. A bad audio connection in a product … Continued
There’s a creativity paradox killing virtual events: elaborate productions that entertain but don’t convert. Meanwhile, according to Remo, 63% of organizers are increasing virtual event investment, chasing engagement metrics that rarely correlate with business outcomes. Creative virtual events work when creativity serves strategy. The best formats combine genuine innovation with clear conversion pathways. Interactive workshops … Continued
By Allie Smith
Your gamified webinar just generated 500 poll responses, 200 chat messages, and a 78% engagement rate. Your sales team closed exactly zero deals from it. That $2.4M pipeline gap between “engaged attendees” and “qualified opportunities” is where most virtual event programs die (not from lack of interaction, but from interaction that never converts to revenue). … Continued
By Allie Smith
Ever feel like your carefully crafted brand experience breaks apart precisely when engagement matters most? Virtual events now command a $44.28 billion market, with 45.3% of marketers prioritizing engagement as their primary event goal. Brand consistency determines whether attendees see a premium experience worth their time or another generic webinar they’ll minimize while checking email. … Continued
By Allie Smith
Virtual events generate pipeline when marketers stop measuring success by attendance. 45.7% of marketers now prioritize pipeline generation as their primary virtual event goal, yet most still run events like digital conference rooms instead of revenue engines. The disconnect happens when teams optimize for engagement theater instead of buyer intent. We’ve watched hundreds of B2B … Continued
By Allie Smith
Most virtual event budgets fail before the first attendee logs in. Teams allocate 80% of spend to platform fees while ignoring the infrastructure that actually drives pipeline. The virtual events market is projected to reach $231 billion by 2032, yet most companies still treat webinars like isolated broadcasts instead of revenue infrastructure. We’ve run thousands … Continued
Lots of B2B marketers ran virtual events last year, but most can’t prove they moved the revenue needle. The metrics look healthy: 500 registrations, 200 attendees, dozens of questions asked. Pipeline stays flat. The disconnect? Most teams optimize for attendance when they should be building for attribution. With the virtual events industry hitting $44 billion, … Continued
By Allie Smith
The difference between surveys that generate useful data vs vanity metrics comes down to asking the right questions at the right time and connecting responses to your revenue engine. Generic satisfaction ratings and “would you recommend this event” questions create a false sense of accomplishment while missing the signals that actually matter for pipeline. You’ll … Continued