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Virtual Event Planning: How to Produce Webinars That Actually Generate Pipeline

By Nathan Thompson

Most virtual event planning fails before the camera turns on. Not because the content is bad. Because the process is wrong. The team picks a date, builds a slide deck, sends prospects to a Zoom link, and hopes the recording generates some leads. Then they export a CSV, upload it to the CRM three days … Continued

What Does a Virtual Event Planner Actually Do Now?

By Nathan Thompson

The job title hasn’t changed. The job has. A virtual event planner used to mean the person who sent calendar invites, tested the microphone, and made sure the slide deck didn’t have a typo on slide 14. That version of the role is dead. The industry is projected to reach nearly $27.65 billion by 2031 … Continued

What Is a Virtual Event? A Complete Guide for Modern GTM Teams

By Nathan Thompson

A virtual event is a digital gathering where attendees experience content, sessions, and networking online rather than in a physical location. From a 30-minute product demo webinar to a multi-day conference with hundreds of sessions, virtual events span a wide range of formats, budgets, and strategic goals. The global virtual events market was projected to … Continued