Human Moments, Agentic Momentum
This summit is about the shift from programs that generate activity to systems that generate momentum. You'll hear from the marketers building that kind of machine, learn what it actually takes to get there, and see a first-of-its-kind agentic solution to power your webinar and virtual events program from end-to-end.
What you'll learn
Here’s what’s actually broken in B2B marketing right now.
Despite the hype about AI, buyers are still engaging in live events, on-demand sessions, and real conversations — dedicating their time and genuine human attention. The problem is that most systems weren’t built to do anything meaningful with it while it’s still live. The moment happens, the signal is real, and by the time it gets processed and routed to the right person, the buyer has moved on.
At the same time, billions of dollars flow into websites that sit there passively while your most valuable marketing moments happen on rented platforms and disconnected environments, generating data you don’t own and can’t act on in real time.
The teams closing that gap aren’t the ones adding more automation. They’re the ones who figured out how to build systems where human moments and agentic execution reinforce each other in real time — where the decisions you make upstream change what’s possible downstream.
“Human Moments, Agentic Momentum” is built around that shift. Over three hours, you’ll hear from marketing leaders working through this in practice, and get a first look at what Sequel has been building — including Robin, the first-of-its-kind agentic orchestration layer designed to run your entire virtual event program end to end, without manual handoffs at every stage.
You’ll come away with:
- A live look at Robin, the agent built to handle your webinar program from creation through follow-up
- Real customer stories showing what changes when signals are acted on in real time rather than the next day
- An honest conversation about where AI is changing marketing economics and where human judgment stays irreplaceable
- A clear view of why hosting your marketing experiences on your own website is the architectural decision that changes everything else
If you lead marketing, demand gen, or revenue strategy, this is the conversation worth making time for.
Your audience is already choosing to engage. The question is whether your system is built to make it count.
Join us.