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August 13, 2026
How Info-Tech Built a Flagship Member Event Series to Drive Retention and Engagement
Info-Tech Research Group runs one of the most consistent, high-production webinar programs in the research industry — 2–3 events per week, across three distinct brands, with audiences ranging from 50 to 1,800 attendees. But building a flagship event series that actually drives member retention took more than frequency. It took a strategy.
In this Masterclass, Jon Lowe, Webinar Program Manager at Info-Tech, breaks down how the team built an event series that keeps members coming back and the results to prove it. You’ll walk away with:
- How Info-Tech structures their event series to drive member retention (not just one-off registrations)
- The production model behind their simulive → live workflow at scale
- How they embed events directly on their website to capture event-driven traffic
- The CRM and automation setup that turns webinar engagement into pipeline and follow-up
Featuring
Highlights
59.6%
conversion rate
15,824+
total registrations
15+
events joined by top engaged attendees
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