Most virtual event agendas look like this: take an in-person agenda, cut 20% off each session, add “virtual” to the title. Done. We’ve watched hundreds of these events fail the same way. Strong opening attendance, steady drop-off after 30 minutes, but by the final session, maybe 40% of registrants are still there. The post-event survey … Continued
Marketers know passive broadcasting doesn’t generate pipeline. That’s why 75% prefer live webinars over pre-recorded content. The immediate engagement is the reason we keep investing. But capturing real attention online requires more than launching a multiple-choice poll and calling it interactive. Zoom fatigue is real. If your attendees are multitasking in another tab or checking … Continued
By Allie Smith
Most event planners look at attendee engagement metrics to measure event success, though many are tracking the wrong numbers. They count registrations, tally poll clicks, and assume the job is done. Webinars aren’t a top-of-funnel vanity channel. In fact, they provide some of the strongest intent signals in B2B. True engagement means understanding why buyers show … Continued
Most search results for “B2B virtual events” give you a directory of upcoming conferences. But if you’re here, you’re looking for something more. You need to know how to run B2B virtual events that capture buying signals and feed your pipeline. The data backs the format. Hosting sessions natively on your website helps 90% of … Continued
Most B2B virtual event themes are a trivia game duct-taped to the end of a slide deck. That’s not a theme (and it’s why attendees drop off after 20 minutes). The webinar market is projected to grow from roughly $236 billion in 2025 to over $537 billion by 2029. Capturing buyer attention in a space … Continued
Most virtual event checklists tell you to pick a date, test your microphone, and send an email. That’s not a framework. That’s a to-do list for a meeting. A virtual event checklist built for revenue looks different. It accounts for platform architecture, CRM integration, engagement design, contingency planning, and post-event content repurposing. It treats the … Continued
Most guides on how to plan virtual events read like a checklist for setting up a Zoom call: pick a date, build a deck, blast an email list, and hope people show up. That approach degrades your brand and leaks valuable engagement data to third-party platforms. Grand View Research projects massive market growth in the … Continued
Virtual networking events lost their novelty years ago. Now, they’re table stakes. But most B2B companies are still running virtual networking events like mandatory corporate meetings. They push prospects into third-party waiting rooms, run a few awkward icebreakers, and hope pipeline appears. Then they wonder why the engagement data is useless. The value of a … Continued
B2B buyers willingly hand over deep intent signals during live online sessions, and most marketing budgets are beginnging to reflect this. But increasing your virtual event marketing budget doesn’t automatically grow your pipeline. Many demand generation teams still treat virtual event experiences as vanity exercises. They measure success by registration counts and send generic follow-up … Continued
Planning a webinar usually defaults to a static spreadsheet that tracks deadlines and nothing else. That approach fails because webinars aren’t an administrative task. Hosted natively on your site, they act as one of the strongest intent signals in B2B. As the focus for marketing teams has shifted to pipeline generation, it’s no secret that … Continued