Most search results for “B2B virtual events” give you a directory of upcoming conferences. But if you’re here, you’re looking for something more. You need to know how to run B2B virtual events that capture buying signals and feed your pipeline. The data backs the format. Hosting sessions natively on your website helps 90% of … Continued
Most B2B virtual event themes are a trivia game duct-taped to the end of a slide deck. That’s not a theme (and it’s why attendees drop off after 20 minutes). The webinar market is projected to grow from roughly $236 billion in 2025 to over $537 billion by 2029. Capturing buyer attention in a space … Continued
Most virtual event checklists tell you to pick a date, test your microphone, and send an email. That’s not a framework. That’s a to-do list for a meeting. A virtual event checklist built for revenue looks different. It accounts for platform architecture, CRM integration, engagement design, contingency planning, and post-event content repurposing. It treats the … Continued
Most guides on how to plan virtual events read like a checklist for setting up a Zoom call: pick a date, build a deck, blast an email list, and hope people show up. That approach degrades your brand and leaks valuable engagement data to third-party platforms. Grand View Research projects massive market growth in the … Continued
Virtual networking events lost their novelty years ago. Now, they’re table stakes. But most B2B companies are still running virtual networking events like mandatory corporate meetings. They push prospects into third-party waiting rooms, run a few awkward icebreakers, and hope pipeline appears. Then they wonder why the engagement data is useless. The value of a … Continued
B2B buyers willingly hand over deep intent signals during live online sessions, and most marketing budgets are beginnging to reflect this. But increasing your virtual event marketing budget doesn’t automatically grow your pipeline. Many demand generation teams still treat virtual event experiences as vanity exercises. They measure success by registration counts and send generic follow-up … Continued
Planning a webinar usually defaults to a static spreadsheet that tracks deadlines and nothing else. That approach fails because webinars aren’t an administrative task. Hosted natively on your site, they act as one of the strongest intent signals in B2B. As the focus for marketing teams has shifted to pipeline generation, it’s no secret that … Continued
By Allie Smith
B2B buyers expect more from the webinars they attend. With global webinar attendance reaching 1.2 billion participants, high-quality virtual event production is a baseline expectation (not a differentiator). Marketing teams face pressure to deliver professional streams that hold attention and generate leads. But when you start looking for help, you hit a wall. Most virtual … Continued
Most virtual event ideas lists read like a party planner’s brainstorm: trivia nights, wine tastings, escape rooms, etc. Those are fine for team morale but do nothing for pipeline. B2B buyers ignore generic broadcasts. They want events that warrant their time, solve a real problem, and respect the fact that they blocked an hour on … Continued
Virtual event hosting on your own website is a permanent, high-ROI growth channel. Data from Passive Secrets shows 90% of marketers report increased attendance, 83% see a boost in brand awareness, and 77% achieve better lead generation from virtual events. Those results don’t happen by accident. They happen when you stop sending prospects to third-party … Continued