The New Experience
Learn more
Back to Masterclass
January 15, 2025

Storylane’s Playbook: How to increase website traffic by 7x and build raving fans with webinars

The way audiences and modern buyers have evolved, brands can no longer get away with disjointed and traditional webinar experiences. They need to be immersive, engaging, and personable – all while naturally increasing product visibility. Akshaya Chandramouli and her team at Storylane have managed to drive massive amounts of brand awareness through their virtual award ceremony, The Demo Dundies. Learn how they drove 7x more website traffic and grew an audience of raving fans using their tried and true brand awareness webinar playbook.
Featuring
Akshaya Chandramouli
Head of Brand @ Storylane
Highlights
7x
lift in brand searches
40%
boost in social advocacy
$30k
influenced sales deals