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July 15, 2025

How to Build a Webinar-Led Growth Engine That Drives over $2M in Pipeline & Activates Your Entire Audience

Most teams treat webinars as one-off lead gen plays. ThreatConnect took a different path—turning webinars into a $2M+ growth engine that activates prospects and customers across the entire lifecycle. In this live masterclass, you’ll get a behind-the-scenes look at how their lean team uses content, ops, and tech to run high-impact demos, customer sessions, and top-of-funnel events that drive real results.
Featuring
Arpine Babloyan
VP of Global Demand Generation @ ThreatConnect
Sara Dacey
Head of Field Marketing & Events @ ThreatConnect
Brie Merhar
Principal, Global Marketing Operations and Analytics @ ThreatConnect
Highlights
+$2M
in pipeline generated