Inside the Value Loop: How Cognism Turned Consistent Audience Growth Into $6 Million in Revenue

Most webinars are treated like standalone tactics. At Cognism, they built a repeatable value loop, a formulaic webinar series that fuels pipeline, grows brand equity, and keeps high-intent audiences coming back. In this live Masterclass, Liam Bartholomew will break down how they structured their program to consistently attract ICPs, the engagement signals they track to qualify interest (without hard follow-up), and how this approach directly contributed to $6M in influenced revenue. If you’re ready to scale brand and demand, without reinventing the wheel every time, this session is for you.