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Tag: webinar best practices

Webinar Landing Page Best Practices: Our Best (& Proven) Strategies

By Allie Smith

Webinars demand something other content doesn’t: 45-60 minutes of synchronous attention. That’s why prospects evaluate webinar landing pages differently than ebook downloads or blog subscriptions. They’re not just qualifying the content, they’re qualifying whether it’s worth blocking their calendar. The decision happens in three stages. First comes topic relevance: does this solve a problem I … Continued

Webinar Best Practices to Keep People Engaged and Pipeline Full

By Nathan Thompson

You spend weeks promoting a webinar, but only a fraction of the people attend. Then, your drop-off during the live event gets brutal. And the resulting pipeline is almost impossible to defend to your board. According to MarketingLTB, 87% of businesses use webinars as part of their marketing strategy. The vast majority are bleeding intent … Continued