What kind of lead data is tracked?

Every webpage your audience lands on, webinar they attend, form/question/poll/comment they submit, email they click, and when they do what, is all consolidated into your Audience Insights Dashboard. From the dashboard, you can also find their LinkedIn account, Sequel score, and lead summary alongside the associated firmographic data, including company, company size, and industry.

Is it hard to set up Audience Insights Tracking?

No! You can start tracking audience engagement across your website by adding the Audience Insights tracking code to your website header or directly in Google Tag Manager.

Can I customize the Sequel Score?

Yes! You can score your leads based on the actions and engagement that are most valuable for you. Change the points awarded to leads based on each action they take, whether that be answering a poll or watching more than half of a live webinar.

Unlock the Full Journey Behind Every Webinar Registration

Go beyond basic webinar attendance metrics. Audience Insights captures the full content journey—from first touch to post-event behavior—so you can drive pipeline with smarter programs and sales-ready insights.

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Track Touchpoints That Actually Matter

Capture every meaningful interaction, sessions, blogs, CTAs, and more, to build enriched behavioral profiles of every lead. Use these insights to understand what content drives conversions and where each individual sits in the journey.

Uncover Buying Committees in Motion

Get full visibility into how buying committees from accounts engage with your brand. Track which team members from each account are active, roll up their questions, poll responses, and CTA clicks, and pinpoint high-intent activities.

Power Smarter Sales Follow-Ups

Surface high-intent signals that help sales teams focus on the leads that matter most. Lead engagement profiles are enriched with firmographic and lead data, scored, and passed to your CRM to trigger personalized, timely outreach.

See What’s Working And Why

Spot trends across your entire content ecosystem—from live events to landing pages—in one unified view. Audience Insights consolidates engagement data so your team can quickly see what’s performing and take action on what’s not. Identify top sessions, high-traffic pages, and moments of peak interaction to refine your strategy and accelerate growth.

From Engagement to Impact

11,000+ site-wide visits

“By using Sequel, we're able to show how our webinars contribute value and real business impact - our first webinar series drove over 11,000 site-wide visits and influenced millions in pipeline!”

Victoria Squire

Sr. Inbound Marketing Manager Lead

$6M+ revenue generated

“Audience Insights allows us the crucial information we need to see we are reaching the right people and make decisions to improve the experience for our ICP.”

Amy Collins

Demand Generation Content Manager

3x more demo bookings

“The number of demo booking requests went up 3x this year compared to our previous solution. And that was just in 5 months!”

Lusine Sargsyan

Demand Generation Manager

500% increase in product adoption

“Sequel has given us so much data that we can use to generate insights and constantly experiment how we can be more effective. ”

Pete Kincaid

Sr. Growth Engineer, Lead

Frequently Asked Questions

Since Sequel is the only webinar solution that allows you to host your webinars and virtual events on your website, no other webinar tool is able to track the same in-depth engagement data across each lead’s journey and across the website.

Ready to Turn Engagement into Revenue?

Stop guessing what’s working. With Audience Insights, you get the full story behind every registration, every click, and every conversion—so you can scale the programs that drive real pipeline.