The Intelligent Website movement
Learn more
Get a demo

Category: virtual events

Creative Virtual Events That Get More Pipeline (& Applause)

By Nathan Thompson

There’s a creativity paradox killing virtual events: elaborate productions that entertain but don’t convert. Meanwhile, according to Remo, 63% of organizers are increasing virtual event investment, chasing engagement metrics that rarely correlate with business outcomes. Creative virtual events work when creativity serves strategy. The best formats combine genuine innovation with clear conversion pathways. Interactive workshops … Continued

Virtual Event Gamification: Turn Webinar Engagement Into Revenue Pipeline

By Allie Smith

Your gamified webinar just generated 500 poll responses, 200 chat messages, and a 78% engagement rate. Your sales team closed exactly zero deals from it. That $2.4M pipeline gap between “engaged attendees” and “qualified opportunities” is where most virtual event programs die (not from lack of interaction, but from interaction that never converts to revenue). … Continued

Virtual Event Branding: Complete Guide to Revenue-Driving Brand Experiences

By Allie Smith

Ever feel like your carefully crafted brand experience breaks apart precisely when engagement matters most? Virtual events now command a $44.28 billion market, with 45.3% of marketers prioritizing engagement as their primary event goal. Brand consistency determines whether attendees see a premium experience worth their time or another generic webinar they’ll minimize while checking email. … Continued

Virtual Event Strategy: The Revenue-First Framework for B2B Pipeline Growth

By Allie Smith

Virtual events generate pipeline when marketers stop measuring success by attendance. 45.7% of marketers now prioritize pipeline generation as their primary virtual event goal, yet most still run events like digital conference rooms instead of revenue engines. The disconnect happens when teams optimize for engagement theater instead of buyer intent. We’ve watched hundreds of B2B … Continued

Virtual Event Budget Planning: Costs and ROI Frameworks

By Allie Smith

Most virtual event budgets fail before the first attendee logs in. Teams allocate 80% of spend to platform fees while ignoring the infrastructure that actually drives pipeline. The virtual events market is projected to reach $231 billion by 2032, yet most companies still treat webinars like isolated broadcasts instead of revenue infrastructure. We’ve run thousands … Continued

7 Virtual Event Best Practices for Your Next Online Event

By Nathan Thompson

Lots of B2B marketers ran virtual events last year, but most can’t prove they moved the revenue needle. The metrics look healthy: 500 registrations, 200 attendees, dozens of questions asked. Pipeline stays flat. The disconnect? Most teams optimize for attendance when they should be building for attribution. With the virtual events industry hitting $44 billion, … Continued

The Complete Virtual Event Survey Guide for B2B Teams

By Allie Smith

The difference between surveys that generate useful data vs vanity metrics comes down to asking the right questions at the right time and connecting responses to your revenue engine. Generic satisfaction ratings and “would you recommend this event” questions create a false sense of accomplishment while missing the signals that actually matter for pipeline. You’ll … Continued

How to Build a Virtual Event Agenda for Higher Engagement

By Nathan Thompson

Most virtual event agendas look like this: take an in-person agenda, cut 20% off each session, add “virtual” to the title. Done. We’ve watched hundreds of these events fail the same way. Strong opening attendance, steady drop-off after 30 minutes, but by the final session, maybe 40% of registrants are still there. The post-event survey … Continued

How to Measure Event ROI: The Age-Old Problem with Attribution

By Nathan Thompson

Most enterprise marketers are flying blind when it comes to event ROI. 55% admit they don’t know how to calculate it, despite events consuming 20-40% of marketing budgets. But it’s not that teams are lazy or unprepared. Events create value differently than digital ads. A LinkedIn campaign might show conversion data within hours. An event … Continued

How to Make Virtual Events Engaging (and Profitable)

By Kathleen Booth

Marketers know passive broadcasting doesn’t generate pipeline. That’s why 75% prefer live webinars over pre-recorded content. The immediate engagement is the reason we keep investing. But capturing real attention online requires more than launching a multiple-choice poll and calling it interactive. Zoom fatigue is real. If your attendees are multitasking in another tab or checking … Continued