Most B2B teams are still running virtual conferences on meeting software and wondering why the events don’t generate pipeline. There’s a reason. Zoom, Teams, and GoToWebinar were built for internal communication. They were not built to capture buyer intent, track engagement across an account, or feed behavioral data into your CRM in real time. Sending … Continued
Most virtual event planning fails before the camera turns on. Not because the content is bad. Because the process is wrong. The team picks a date, builds a slide deck, sends prospects to a Zoom link, and hopes the recording generates some leads. Then they export a CSV, upload it to the CRM three days … Continued
The job title hasn’t changed. The job has. A virtual event planner used to mean the person who sent calendar invites, tested the microphone, and made sure the slide deck didn’t have a typo on slide 14. That version of the role is dead. The industry is projected to reach nearly $27.65 billion by 2031 … Continued
A virtual event is a digital gathering where attendees experience content, sessions, and networking online rather than in a physical location. From a 30-minute product demo webinar to a multi-day conference with hundreds of sessions, virtual events span a wide range of formats, budgets, and strategic goals. The global virtual events market was projected to … Continued
Let’s save you some time. If you’re looking for the best place to watch the NFL, binge reality TV, or live stream yourself playing Fortnite, this isn’t that article. But if you’re a marketer trying to figure out which B2B live streaming platform actually drives pipeline and not just views, keep reading. Because the platform … Continued