Join Andrei Ermilov, Chief Technology Officer, and Gage Verronneau, Customer Success Manager, as they unveil Sequel.io’s brightest innovations for marketers.
Unlock the Power of Audience Insights: Transform Your Business Performance
Welcome to a revolutionary approach in understanding and engaging your audience with Sequel’s Audience Insights. Designed for the modern marketer keen on elevating their strategies, this release goes beyond conventional metrics, giving you a true 360-degree view of your audience. Here’s how Audience Insights reshapes business impact:
Deepened Understanding of Audience Behavior
- Integrated Web and Webinar Tracking: Merge web traffic with webinar engagement analytics to uncover the complete customer journey. Discover exactly where your leads come from and what drives their interest, providing a cohesive understanding of how they interact with your brand.
Enhanced Lead Quality
- In-Depth Profiling: Get to know each attendee beyond just names and contact information. Our tool enhances profiles with industry, job title, and company size information, enabling you to target the right audience with minimal effort.
- Customizable Lead Scoring: Implement a scoring system tailored to your Ideal Customer Profile (ICP), ensuring that your sales focus on the most promising opportunities. With automatically updated scores reflecting real-time engagement, you’ll never miss out on a hot lead again.
Optimized Marketing Strategies
- Data-Driven Decision Making: Utilize insights to refine your marketing strategies. Understand which content, CTAs, and resources convert the most, helping you allocate resources efficiently and maximize ROI.
- Engagement Analysis: Track interactions before, during, and after events. Identify key trends in engagement to fine-tune your messaging and interaction methods, making each touchpoint with potential customers more impactful.
Seamless Integration with Existing Systems
- Easy CRM Integration: Push enriched audience data directly into your existing CRM systems like Salesforce and HubSpot. Gain access to custom activities and comprehensive lead profiles directly where your teams work every day.
- Comprehensive API Access: For those with bespoke systems, access a full suite of APIs to extract and leverage audience insights seamlessly within your own business workflows.
With Audience Insights, watch your business transform data into actionable intelligence. Streamline your marketing efforts, enhance customer understanding, and drive substantial growth across your organization.
Discover the seismic shift Audience Insights can bring to your business strategy.